CASE STUDIES

An in store brand experience make over

Marketing Solutions,

BRIEF

A leading pharmaceutical company needed to launch a new over the counter product. We were required to:

  • Build brand awareness around a cosmetics campaign being run by a leading beauty products brand using brand ambassadors with cosmetics experience​
  • The objective was to entice customers to enter the competition, showcase product features and drive sales through offering make overs in store

APPROACH

  • Implemented a project plan to manage deadlines for the 6 week campaign
  • Provided national training with Client product trainers
  • Rigorous recruitment criteria to meet brand brief
  • Provided Hollywood kits to all promoters to conduct makeovers in all 11 stores
  • Implemented a rotational store list to ensure maximum coverage

RESULTS

  • 2389 customer interactions ​
  • 330 hours activated ​
  • 1174 Make overs completed ​
  • 4638 products sold over the 6 month period ​
  • 191% growth in sales from the previous month ​

191% growth in sales from the previous month.