Our Expertise / Case Study / An in store brand experience make over
An in store brand experience make over
Written by
Simplr
We were required to:
BRIEF
A leading pharmaceutical company needed to launch a new over the counter product. We were required to:
Build brand awareness around a cosmetics campaign being run by a leading beauty products brand using brand ambassadors with cosmetics experience
The objective was to entice customers to enter the competition, showcase product features and drive sales through offering make overs in store
APPROACH
APPROACH
Implemented a project plan to manage deadlines for the 6 week campaign
Provided national training with Client product trainers
Rigorous recruitment criteria to meet brand brief
Provided Hollywood kits to all promoters to conduct makeovers in all 11 stores
Implemented a rotational store list to ensure maximum coverage
RESULTS
RESULTS
2389 customer interactions
330 hours activated
1174 Make overs completed
4638 products sold over the 6 month period
191% growth in sales from the previous month
“191% growth in sales from the previous month.”
– Director, Global FMCG manufacturer
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