Our Expertise / Case Study / A fully integrated technology solution ​
A fully integrated technology solution ​

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Simplr

We were required to:

BRIEF

A fully integrated, customised sales force automation solution to deliver improved efficiencies and seamless communication between the client, sales reps and the field force. The solution needed to enable authorization of ad hoc promotional activity through task management and exception reporting.

APPROACH

APPROACH

  • Developed tailor-made technology solution for the client​ based on their field team structure and reporting requirements
  • Integrated Google maps into the application to effectively optimize route planning​
  • Data integration into the client’s SAP system for ease of reporting and connecting data points​
  • Individual task setting and tracking to allow improved customer service and execution: Negotiated Promo deals could be made immediately available​
RESULTS

RESULTS

  • Improved relationship management between key stakeholders
  • Enabled an increase in the number of adhoc promotions executed in a shorter time frame
  • Sales process centralized
  • Greater operational efficiencies and instore response times through improved communication between sales and merchandising teams
  • Live sales data and sales history buying trends available per customer ​for improved relationship management.
“Greater operational efficiencies and instore response times through improved communication between sales and merchandising teams.”
– Director, Global FMCG manufacturer
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