CASE STUDIES

Exceptional speed to store - national Point of Sale distribution & installation

Marketing Solutions,

BRIEF

National overnight product launch for a leading bread brand in SA, including display stand distribution, installation and stocking.

Display units were required to be in over 580 locations by launch date.

APPROACH

  • National launch briefed, planned and implemented in 2 weeks
  • 40 installation teams recruited, trained and given optimised routes for distribution and installation
  • Launch period from distribution to installation of 3 days (industry norm is 7 days)

RESULTS

  • All stores successfully visited
  • installation compliance of 96% (some stores would not accept point of sale material)
  • Constant communication with field teams and client to immediately resolve any issues
  • updates to client twice daily
  • Adapted the store list live in order to optimize promotional visibility where stores would not accept the point of sale materials

Installation compliance of 96% (some stores would not accept point of sale material)