Johannesburg, SA – Smollan Group (Smollan) has formed a strategic partnership with Student Village Pty Ltd (Student Village) by acquiring a majority stake in the youth marketing and graduate development company. Jointly, the two businesses will collaborate to deliver solutions to brand owners looking to activate their brands in the South African youth market and beyond.
By partnering with Student Village, Smollan will be able to offer unique solutions to brand owners targeting the most important growth market, the youth. Student Village amplifies our capability in the youth market from recruitment, to engagement, to activation of brands”, said David Smollan, CEO of Smollan.
He added that their businesses will also work together to develop an even greater connection with the youth market in South Africa by connecting the youth with great companies through talent development and recruitment programs. Student Village will act as a pipeline for emerging talent, making the partnership a natural extension of how both these businesses deliver growth. Smollan is one of the largest youth employers in South Africa with just over 24,000 employees locally.
Student Village has specialised in connecting brands and youth since 2001, today reaching in excess of a million students across South Africa. Student Village stand to benefit from Smollan’s longstanding international vision and history of expanding its model across borders, into complex high-growth markets.
Student Village CEO, Ronen Aires expressed that the opportunity lies in how the businesses collaborate to amplify their offerings.
“Because of our shared values and interests, Smollan stood out as a partner that could add value to Student Village. We have a similar passion for enhancing our offerings and are excited to have Smollan on board as our partner. We look forward to reaching new heights together.”
About Student Village PTY LTD
Founded in 2001, Student Village has carved its niche in the youth activation, marketing and graduate development space. Reaching over a million students, brands need to look no further than Student Village for the latest youth insights from what’s happening on the ground, to real issues that touch the youth of SA. Student Village has over 15 years’ experience in understanding students as well as taking big brands to the youth market. Student Village’s customized solutions include youth marketing, events and activations, media on and off campus, career development, graduate recruitment, customized CV application databases and bursary management solutions. For additional information, visit www.studentmarketing.co.za / www.studentvillage.co.za or call 011-885-3918.
Smollan was founded in 1931 as a Regional South African based sales agency. Today, Smollan is an international retail solutions company that delivers growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, activation, information and technology. With extensive industry experience, an exceptional human platform of over 60,000 employees and sophisticated systems, Smollan has provided consistent service excellence to retailers and manufacturers for three generations. We see ourselves as the pivot point where the retailer, brand owner and shopper intercept. In 2009, Smollan established a strategic partnership with WPP, the global leader in Advertising and Marketing services, which has greatly assisted with Smollan’s subsequent expansion. For additional information, visit www.smollan.com
Student Village Media Relations
Samantha Van Zyl, Head of Public Relations
Tel: +2711 885 3918
Monique Yaffe, Executive Director
Tel: +27 11 640 8000