WHAT WE DO

HELPING OUR CLIENTS INFLUENCE KEY LEVERS OF GROWTH IN RETAIL ENVIRONMENTS

As retail becomes more complex through multiple points of buying and shoppers demanding more value across multiple channels, for less, translating brand strategies into strong retail strategies is more important than ever before.


We believe in the importance of creating and executing insight-led retail solutions designed to help brand owners and retailers influence what, when, where and how shoppers browse and buy throughout the multi-directional path-to-purchase.

HOW WE INFLUENCE THE SHOPPER JOURNEY

  • 01ADVISORY SERVICES

    Strategic sales and marketing advisory

    Tailored sales and marketing solutions informed by an extensive global network, that can be fully integrated into in-store execution excellence and impact.

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  • 02SALES & RETAIL EXECUTION

    In stock, on shelf, all the time

    Optimising the availability and visibility of your brand through building and leveraging relationships at store level. We make it easier for the shopper to pick your brand by ensuring fundamental sales metrics are in place.

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  • 03MARKETING SOLUTIONS

    Creatively inspiring shopper brand choice

    Influence the shopper’s brand choice at the point of buying through effective brand education and experiences that drive sales and repeat purchase.

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  • 04TECHNOLOGY

    Measure, manage, optimise

    Providing global retail information through data driven technology solutions and services.

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  • 05ECOMMERCE

    Online availability, visibility and engagement

    Our eCommerce services are structured to deliver growth for your brand through increased availability, visibility and engagement online.

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Ave. number of touchpoints consumers use when making a purchase

routes

to market to consider with new options for order and fulfill

%

of consumers  (global ave) would like to receive real-time promotions

 

OUR CLIENTS

We are proud to represent some of the most loved FMCG and Retail brands in the world across various markets, channels and categories.

RETAIL CHANNEL EXPERTISE
  • Modern Trade
  • Traditional/Informal Trade
  • Convenience
  • Hard Discounter
  • Forecourts
  • Specialty
  • Pharmacy
BREADTH OF CATEGORY EXPERIENCE
  • Snacks and confectionary
  • Beverages
  • Dairy and Grocery
  • Personal care
  • Pharmaceutical
  • Consumer electronics
  • Telecommunications
  • Financial services
  • Household
  • Petcare
  • Baby

Play

Smollan, leading retail solutions. Brilliantly executed.

GET IN TOUCH

Translate your brand and sales strategy into retail strategy and execution