WHAT WE DO

CREATIVELY INSPIRING SHOPPER BRAND CHOICE

MARKETING SOLUTIONS

Our Marketing solutions team understand how to influence the shopper’s brand choice at the point of buying through effective brand education and exceptional experiences that drive sales and repeat purchase.


Whether conceptualizing and executing brand experiences in store, activating brands in consumers’ homes or ensuring brand visibility across key physical and digital touchpoints along the path-to-purchase, we know how to influence and persuade.

  • BRAND DEVELOPMENT

    In collaboration with our strategic partners, we create and deliver insight-led brand experiences that create measurable impact for our clients across multiple touchpoints from the zero moment of truth to purchase.

  • SHOPPER ENGAGEMENT PROGRAMS

    Our shopper engagement team have expertise in leveraging touchpoints across categories and channels on the shopper journey through understanding shopper profiles and missions and applying consultative selling techniques.

  • PROMOTIONAL SOLUTIONS

    Kitting, Gifting and Banding form part of the promotional solutions we offer. We are able to kit point-of-sale to be distributed and installed across any retail environment, as well as band and assemble promotional gift packs for key seasonal events or promotional campaigns that drive brand choice and reward shoppers.

  • POINT-OF-SALE MANAGEMENT

    We offer an end-to-end point of sale management solution from warehousing to distribution of point of sale. This end-to-end solution offers faster turnaround times to launch new products and campaigns – optimising sales through increased speed-to-market, guaranteed promotional compliance that drives return on investment and enhanced visibility of promotions across retail environments.

  • RETAIL MEDIA SOLUTIONS

    Our retail media services are supported by leading technology that tracks instore retail media inventory, placement and compliance; ensuring a return on promotional spend for brand owners and visibility for retailers. The right retail media positioned in engaging retail environments can serve as entertainment destinations that connect brands with their targeted consumers and enable retailers to manage and optimise all media channels across their store universe.

%

Potential sales uplift when leveraging speed-to-market and in effective point of sale displays

Promotional tactics that can be used instore

%

Potential ROI of in store media

 

PARTNERS

STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES

FEATURED CASE STUDY

Deploying quality and speed of service

A premium South African retailer required distribution and installation of specialized point of sale material-lightboxes, fabric frames, replacement prints, wallpapers and vinyls supplied as part of a special project.

LEARN MORE

MEET OUR EXPERTS

Meet our subject matter and regional experts from across the world.

This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.

Kgomotso Sebopelo

Kgomotso Sebopelo

GROWTH & INNOVATION EXECUTIVE

Kgomotso Sebopelo

GROWTH & INNOVATION EXECUTIVE
Kgomotso Sebopelo

Kgomotso currently leads Smollan’s 25 Warehouses, point of sale management and promotional solutions teams. He has extensive operational and retail knowledge and experience to ensure that clients’ brand strategies are effectively executed in retail environments.

Interested in finding out more about our services, fill in the form below and we will get in touch with you.

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Steven Stuart

Steven Stuart

CLIENT EXECUTIVE – RETAIL MEDIA

Steven Stuart

CLIENT EXECUTIVE – RETAIL MEDIA
Steven Stuart

With over 15 years’ experience in media management across various alternative and mainstream media companies, Steven leads the Smollan Retail Media Management solution globally.

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Carli Goldblum

Carli Goldblum

GROWTH & INNOVATION SPECIALIST

Carli Goldblum

GROWTH & INNOVATION SPECIALIST
Carli Goldblum

Carli Goldblum has over 8 years’ experience in brand strategy and marketing services. She also leads the client integration strategy at Smollan, assisting clients build a solution’s led approach to their business needs in retail environments.

Interested in finding out more about our services, fill in the form below and we will get in touch with you.

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