WHAT WE DO

IN STOCK, ON SHELF,
ALL THE TIME

SALES & RETAIL EXECUTION

We design leading Sales and Retail Execution solutions to optimise the availability and visibility of our clients’ brands at the point of purchase across multiple retail environments. By ensuring that all the fundamental sales metrics are in place, we make it easier for the shopper to pick your brand.


Our talented sales and merchandising teams are digitally enabled through our integrated technology solutions to effectively track and measure key sales and execution metrics and provide real-time status reports on execution standards and performance.

Through our accredited learning and development programs, we build powerful teams that effectively build and leverage store-level relationships.

  • DIRECT SALES/KEY ACCOUNT MANAGEMENT/HEAD OFFICE SALES

    We understand the importance of partnerships in delivering innovation and value for our clients through navigating and managing the relationship between brand owner and retailer, creating opportunities for growth through for both parties.

  • FIELD SALES

    Driving sales into the right retail environments, at the right time is key in increasing the reach, availability and visibility of a brand. Our talented field sales teams are trained and equipped to build relationships with key stakeholders across multiple retail environments to optimise the presence of our clients’ brands across outlets.

  • TELESALES

    Our end-to-end inbound sales and order entry teams place direct sales calls on behalf of our clients, ensuring their brands are sold into all selected, relevant outlets, including those in outlying areas. The team are also able to place orders through various platforms, from any location, with the flexibility to scale resourcing up and down as and when needed.

    We also deliver an outbound sales capability for targeted campaigns – a valuable extension to the sales force, building relationships with consumers and extending reach into new markets and retail environments.

  • MERCHANDISING

    Smollan have an extensive track record of implementing best-in-class merchandising principles to ensure our clients’ brands are always available, visible and positioned to deliver impact at the point-of-purchase.

  • SURGE MERCHANDISING

    Leverage our flexible, highly-skilled workforce to merchandise shelves, install point-of-sale and audit for compliance during peak times, or for special projects and campaigns requiring additional resource and/or speed-to-market.

  • VISUAL MERCHANDISING AND POINT OF SALE EXECUTION

    Our visual merchandising team are skilled at installing displays that attract, engage and influence purchase in store. With a national footprint and established relationships with retailers, we deliver exceptional speed-to-market and promotional compliance.

000

Ave. number of items in a typical grocery store

%

Increase in retail execution KPI’s when using Smollan SOP’s

%

Of consumers select a retailer based on range and assortment

 

PARTNERS

STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES

FEATURED CASE STUDY

Over the counter pharma product launch

A leading pharmaceutical company needed to launch a new over the counter product.

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MEET OUR EXPERTS

Meet our subject matter and regional experts from across the world.

This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.

Anni Callander

Anni Callander

GROWTH & INNOVATION SPECIALIST

Anni Callander

GROWTH & INNOVATION SPECIALIST
Anni Callander

Informed by her 15 years of experience in retail in developed and emerging markets, Anni provides effective solutions to support the implementation of marketing and sales strategies.

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Ridwaan Bedderson

Ridwaan Bedderson

CHIEF EXECUTIVE: MIDDLE EAST & SOUTH ASIA

Ridwaan Bedderson

CHIEF EXECUTIVE: MIDDLE EAST & SOUTH ASIA
Ridwaan Bedderson

With over 18 years’ experience in retail, across different operational and leadership roles and multiple markets, Ridwaan leads the Smollan business in India and across the Middle East, including Pakistan.

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Annie Padayachee

Annie Padayachee

CLIENT EXECUTIVE – CUSTOMER INTERACTION CENTRE

Annie Padayachee

CLIENT EXECUTIVE – CUSTOMER INTERACTION CENTRE
Annie Padayachee

Annie holds a qualification in Contact Centre management and a six sigma certification in lean practices. She has also obtained a NQF8 in Global leadership and is completing a Masters degree. She leads the award-winning Smollan Customer Interaction Team and serves as an adjudicator for the Contact Centre management group in South Africa.

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