CASE STUDIES
Beverage Client – Festive In-Line Project
BRIEF
Client wanted to win over competitors in MT channel during the TET month, by improving in-store stocks & shoppers’ engagements. The main focus was to deploy Male Merchandisers (MM) and PG in the MT outlets, to facilitate sales growth and achievement of the following KPIs:
- Staff Attendance (by shift)
- Execution Quality: Uniform Compliance, Proper Execution, Right Attitude, and Merchandising Compliance
- Sales Target Achievement
The strategy was deployed in Retail Chains in South of Vietnam.
APPROACH
- Leveraged our strong local people networks to recruit +400 staffs within 2 weeks of the high demand for human resources period
- Tracked all activities via integrated system that utilizes technology and supervisors, to ensure timely project monitoring and staff management
- Encouraged strong collaboration and assertive communication between Sales force and retailers, to permit real-time problem solving and maximize stakeholders’ satisfaction
RESULTS
All the projects KPIs were over-delivered:
