Client wanted to win over competitors in MT channel during the TET month, by improving in-store stocks & shoppers’ engagements. The main focus was to deploy Male Merchandisers (MM) and PG in the MT outlets, to facilitate sales growth and achievement of the following KPIs:
- Staff Attendance (by shift)
- Execution Quality: Uniform Compliance, Proper Execution, Right Attitude, and Merchandising Compliance
- Sales Target Achievement
The strategy was deployed in Retail Chains in South of Vietnam.