CASE STUDIES
Retail Execution Powered by Smart
BRIEF
- adidas has a team of 2 Visual Merchandising Coordinators and 2 Boosters in charge of sales and visual merchandising in wholesaler channel in Singapore. All execution reports were prepared manually by the staff, taking up a lot of time that could have been spent more productively on the field
- To increase the staff’s productivity and ensure compliance, adidas has tapped DSFM to customize a program that will automate reporting and data tracking, as well as call cycle management and compliance
APPROACH
- Customized the SMART system to cater to the data tracking and reporting requirements of adidas. A step by step user guide was also developed for user training
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App functions include tracking and reporting of:
- Attendance
- VM execution
- adidas display
- Competitor display
- Pricing
- Campaign set up
- All reports are automated and sent to adidas in Excel and PDF formats
- A web portal was also developed where all these data are made available for easier tracking
RESULTS
- 10% of the staff’s time previously spent on report preparation now allocated to covering additional 1-2 stores per week
- Positive feedback from Clients as the reports are delivered fast on a daily and weekly basis
- Performance management and execution monitoring became easier with the automated reports
Customer Testimonial:
“SMART has evidently improved our multi-layered operational process and streamline the depth of the daily work required by our Visual Merchandisers. It has also helped the brand utilize it as a measuring tool in terms of productivity and efficiency as we are able to keep a close track on the logged hours, allowing us to continuously enhance and work on the necessary changes required to better the processes.”
Visual Merchandising Manager, adidas Singapore