• Signify formerly known as Philips Lighting, is the world leader in lighting and provide a high-quality, energy-efficient lighting products, systems and services.
  • Signify has engaged Smollan in lieu of Signify business expansion plan to reactivate/penetrate to new outlet in provision channel.


  • A dedicated sales team is formed to cover total Malaysia including East Malaysia.
  • Survey will be conducted via SMART system to understand Philips in lighting industry coverage.
  • Identified right market and segment to increase penetration into untapped market.
  • Order submission and stock arrangement.


  • Signify MTD sales continue to growth from March’19, 50% to Aug’19, 100% achievement.
  • 85% YTD sales achievement vs sales target.
  • YTD no of new reach & reactivated retailers’ achievement close to 72%.
  • Growth of 11% in mid of May’19 from its investment.