HELPING OUR CLIENTS INFLUENCE KEY LEVERS OF GROWTH IN RETAIL ENVIRONMENTS
As retail becomes more complex through multiple points of buying and shoppers demanding more value across multiple channels, for less, translating brand strategies into strong retail strategies is more important than ever before.
We believe in the importance of creating and executing insight-led retail solutions designed to help brand owners and retailers influence what, when, where and how shoppers browse and buy throughout the multi-directional path-to-purchase.
HOW WE INFLUENCE THE SHOPPER JOURNEY
Strategic sales and marketing advisory
Tailored sales and marketing solutions informed by an extensive global network, that can be fully integrated into in-store execution excellence and impact.
02SALES & RETAIL EXECUTION
In stock, on shelf, all the time
Optimising the availability and visibility of your brand through building and leveraging relationships at store level. We make it easier for the shopper to pick your brand by ensuring fundamental sales metrics are in place.
Creatively inspiring shopper brand choice
Influence the shopper’s brand choice at the point of buying through effective brand education and experiences that drive sales and repeat purchase.
Measure, manage, optimise
Providing global retail information through data driven technology solutions and services.
Ave. number of touchpoints consumers use when making a purchase
to market to consider with new options for order and fulfill
of consumers (global ave) would like to receive real-time promotions
We are proud to represent some of the most loved FMCG and Retail brands in the world across various markets, channels and categories.
RETAIL CHANNEL EXPERTISE
- Modern Trade
- Traditional/Informal Trade
- Hard Discounter
BREADTH OF CATEGORY EXPERIENCE
- Snacks and confectionary
- Dairy and Grocery
- Personal care
- Consumer electronics
- Financial services
Smollan, leading retail solutions. Brilliantly executed.
GET IN TOUCH
Translate your brand and sales strategy into retail strategy and execution
Business Development Enquiries