Our advisory framework provides tailored sales and marketing solutions informed by an extensive global network of subject matter experts, that can be fully integrated into in-store execution excellence and impact tracked through our proprietary technology and
CATEGORY STRATEGY DEVELOPMENT
We identify and understand how to leverage key category growth drivers to optimise the performance of the category in retail environments.
ROUTE TO MARKET
Our team of regional and subject matter experts assess and provide recommendations on the set of activities required to take brand strategy to shelf through the levers of availability, visibility and promotion.
Firms who struggle to bridge strategy and its day-to-day implementation
Potential routes to market available to the consumer
CAGR 2017-2022 Convenience and forecourt stores
MEET OUR EXPERTS
Meet our subject matter and regional experts from Smollan Asia Pacific.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
CHIEF EXECUTIVE APAC SMOLLAN GROUP AND MANAGING DIRECTOR DKSH SMOLLAN FIELD MARKETING SOUTH EAST ASIA
REGIONAL BUSINESS INTELLIGENCE MANAGER
Asia is growing exponentially. While some cities are embracing manufacturing, others dabble in innovation and next-generation tech. But at the core of it is something nobody can deny; Asia is evolving. And as it changes, its retail trends continue to morph and take new shapes.