Our Marketing Solutions team understand how to influence the shopper’s brand choice at the point of buying through effective brand education and exceptional experiences that drive sales and repeat purchase.
Whether conceptualizing and executing brand experiences in store, activating brands in consumers’ homes or ensuring brand visibility across key physical and digital touchpoints along the path-to-purchase, we know how to influence and persuade.
In collaboration with our strategic partners, we create and deliver insight-led brand experiences that create measurable impact for our clients across multiple touchpoints from the zero moment of truth to purchase.
SHOPPER ENGAGEMENT PROGRAMS
Our shopper engagement teams utilize their expert understanding of shopper profiles and missions to formulate consultative selling techniques to apply at effective touch points across categories and channels of the shoppers’ journey.
These consultative selling programs:
— drive awareness,
— encourage trial and repeat purchases,
— increase category basket size through upselling and cross-selling
— help brands gain shares in promoted stores.
We provide counter-based assisted selling programs that aim to deliver secondary and tertiary sales, track assortment availability, and improve visibility and planograming. Our technology provides brand owners with customer conversion rates and shopper insights.
Kitting, Gifting and Banding form part of the promotional solutions we offer. We are able to kit point-of-sale to be distributed and installed across any retail environment, as well as band and assemble promotional gift packs for key seasonal events or promotional campaigns that drive brand choice and reward shoppers.
Potential sales uplift when leveraging speed-to-market and in effective point of sale displays
Promotional tactics that can be used instore
Potential ROI of in store media
Partner with us, and engage with your customers in new and exciting ways. Enriching their shopping experience, by providing innovative merchandising and promotional solutions.
MEET OUR EXPERTS
Meet our subject matter and regional experts from Smollan Asia Pacific.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
REGIONAL BRAND ACTIVATION
REGIONAL BRAND ACTIVATION
A seasoned brand activation professional with 25 years of experience, with accomplished achievements in Africa, South Africa, China and South East Asia. With more than 12 years in China and 6 years in South East Asia, Lester has cooperated closely with global clients across Asia.
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Asia Retail 5 years from now
Asia is growing exponentially. While some cities are embracing manufacturing, others dabble in innovation and next-generation tech. But at the core of it is something nobody can deny; Asia is evolving. And as it changes, its retail trends continue to morph and take new shapes.