Our Expertise / Case Study / Building brand impact at point of purchase​
Building brand impact at point of purchase​

Written by 

Smollan4836

We were required to:

BRIEF

  • Create brand awareness and impact at the point of purchase​ for a premium bottled water brand in over 150 outlets through increasing on shelf availability and visibility.
  • Track and report on competitor activity and ensure shelf and stock optimization.
APPROACH

APPROACH

  • Use of mobile technology to plan and execute frequent store visits ​​
  • Linked call compliance to our KPI’s to monitor staff and follow up on missed calls​
  • Regularly engaged stores managers to build a relationships at store level​
  • Closed communication loop with distributor ​and the client
RESULTS

RESULTS

  • Negotiated 10 secondary free displays per month
  • Surpassed Target with an 85% (and above) performance improvement for on shelf availability
“Surpassed Target with an 85% (and above) performance improvement for on shelf availability.”
– Director, Global FMCG manufacturer
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