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Exceptional speed to store – national Point of Sale distribution & installation
We were required to:
National overnight product launch for a leading bread brand in SA, including display stand distribution, installation and stocking.
Display units were required to be in over 580 locations by launch date.
National launch briefed, planned and implemented in 2 weeks
40 installation teams recruited, trained and given optimised routes for distribution and installation
Launch period from distribution to installation of 3 days (industry norm is 7 days)
All stores successfully visited
installation compliance of 96% (some stores would not accept point of sale material)
Constant communication with field teams and client to immediately resolve any issues
updates to client twice daily
Adapted the store list live in order to optimize promotional visibility where stores would not accept the point of sale materials
“Installation compliance of 96% (some stores would not accept point of sale material)”