So how do we bridge physical and digital in a smarter way? And how can retailers create a more convenient, experiential and sustainable way of shopping that brings back those little moments of joy to the consumer?
Listen to retail expert, David Smollan and behavioural science guru, Rory Sutherland unpack the future of retail by asking – from a behavioural science point of view – how physical and digital experiences will merge going forward. Find out:
We assume the future of retail is ‘Amazonification’… but is it? If anything, it turns out that there is a lot to consider for both brick-and-mortar and online going forward. Rediscover the virtues of all different kinds of retail, including conventional shopping, with Smollan and Sutherland in this thought-provoking episode of O Behave, a monthly behavioural science podcast from Ogilvy Consulting.