WHAT WE DO
INSIGHT LED STRATEGIC SALES AND MARKETING ADVISORY SOLUTIONS
ADVISORY SERVICES
Our advisory framework provides tailored sales and marketing solutions informed by an extensive global network of subject matter experts, that can be fully integrated into in-store execution excellence and impact tracked through our proprietary technology and
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CATEGORY STRATEGY DEVELOPMENT
We identify and understand how to leverage key category growth drivers to optimise the performance of the category in retail environments.
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ROUTE TO MARKET
Our team of regional and subject matter experts assess and provide recommendations on the set of activities required to take brand strategy to shelf through the levers of availability, visibility and promotion.
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RETAIL AND CHANNEL INSIGHTS
Gain insight into the retail landscape and emerging retailer models and strategies to identify current and future opportunities for growth.
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SHOPPER BEHAVIOUR
We know that at the heart of any great brand and retail strategy is a deep understanding of consumer needs and shopper behaviour. Leverage key points along the path-to-purchase through insight into drivers of sales conversion.
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RETAIL EXECUTION METHODOLOGY
Despite the rate of change in the retail industry, sales and merchandising fundamentals remain a critical success factor in the store of the future for both brand owners and retailers. Our methodology combines decades of operational execution, commercial insight and proven best practice for assessing and progressing retail execution business models.
%
Firms who struggle to bridge strategy and its day-to-day implementation
Potential routes to market available to the consumer
.8%
CAGR 2017-2022 Convenience and forecourt stores
PARTNERS
STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES
Insight Consulting is a Business Intelligence company specialising in Qlikview solutions. They tap into an organisation’s existing data repositories and extract key information elements into Qlikview data models.
Leading provider of economic and retail business research, insight and capability building solutions. TI provide insight, commentary and profiles on the South African FMCG environment and major retail and wholesale players.
The JDA Category Management solution empowers category management professionals to move from manually intensive tasks to offering proactive, analytics-driven insights that collaboratively grow category sales and margins.
Managed services to grow existing business globally. RTMA aid in assessing potential markets and providing recommendations on the set of activities to get products into new markets and into the hands of the consumer efficiently and effectively.
MEET OUR EXPERTS
Meet our subject matter and regional experts from across the world.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
Monique Yaffe
Chief Marketing Officer
Monique Yaffe
Chief Marketing Officer
With over 20 years’ experience in FMCG across various Marketing and Sales directorship roles, Monique is able to offer a unique insightful approach to both marketing and sales strategy development and implementation, including practical Shopper Marketing strategies.
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Wayne Lebotschy
Business Executive Smollan Group Analytics,Insights & Intelligence
Wayne Lebotschy
Business Executive Smollan Group Analytics,Insights & Intelligence
With over 25 years of retail category management experience, Wayne leads the Smollan Analytics, Insights and Intelligence division.
He has helped implement world-class solutions that deliver sound ROI to a number of local and international retailers and manufacturers through an established consulting arm, aligned to selected partners solutions and global best practice methodology.
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