WHAT WE DO

INSIGHT LED STRATEGIC SALES AND MARKETING ADVISORY SOLUTIONS

ADVISORY SERVICES

Our advisory framework provides tailored sales and marketing solutions informed by an extensive global network of subject matter experts, that can be fully integrated into in-store execution excellence and impact tracked through our proprietary technology and analytics capability.


  • CATEGORY STRATEGY DEVELOPMENT

    We identify and understand how to leverage key category growth drivers to optimise the performance of the category in retail environments.

  • ROUTE TO MARKET

    Our team of regional and subject matter experts assess and provide recommendations on the set of activities required to take brand strategy to shelf through the levers of availability, visibility and promotion.

  • RETAIL AND CHANNEL INSIGHTS

    Gain insight into the retail landscape and emerging retailer models and strategies to identify current and future opportunities for growth.

  • SHOPPER BEHAVIOUR

    We know that at the heart of any great brand and retail strategy is a deep understanding of consumer needs and shopper behaviour. Leverage key points along the path-to-purchase through insight into drivers of sales conversion.

  • RETAIL EXECUTION METHODOLOGY

    Despite the rate of change in the retail industry, sales and merchandising fundamentals remain a critical success factor in the store of the future for both brand owners and retailers. Our methodology combines decades of operational execution, commercial insight and proven best practice for assessing and progressing retail execution business models.

%

Firms who struggle to bridge strategy and its day-to-day implementation

Potential routes to market available to the consumer

.8%

CAGR 2017-2022 Convenience and forecourt stores

 

PARTNERS

STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES

MEET OUR EXPERTS

Meet our subject matter and regional experts from across the world.

This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.

Monique Yaffe

Monique Yaffe

Chief Marketing Officer

Monique Yaffe

Chief Marketing Officer
Monique Yaffe

With over 20 years’ experience in FMCG across various Marketing and Sales directorship roles, Monique is able to offer a unique insightful approach to both marketing and sales strategy development and implementation, including practical Shopper Marketing strategies.

Interested in finding out more about our services, fill in the form below and we will get in touch with you.

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Wayne Lebotschy

Wayne Lebotschy

Business Executive Smollan Group Analytics,Insights & Intelligence

Wayne Lebotschy

Business Executive Smollan Group Analytics,Insights & Intelligence
Wayne Lebotschy

With over 25 years of retail category management experience, Wayne leads the Smollan Analytics, Insights and Intelligence division.

He has helped implement world-class solutions that deliver sound ROI to a number of local and international retailers and manufacturers through an established consulting arm, aligned to selected partners solutions and global best practice methodology.

Interested in finding out more about our services, fill in the form below and we will get in touch with you.

THANK YOU

Your message has been sent, and you'll hear back from us soon.

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