WHAT WE DO
CREATIVELY INSPIRING SHOPPER BRAND CHOICE
MARKETING SOLUTIONS
Our Marketing solutions team understand how to influence the shopper’s brand choice at the point of buying through effective brand education and exceptional experiences that drive sales and repeat purchase.
Whether conceptualizing and executing brand experiences in store, activating brands in consumers’ homes or ensuring brand visibility across key physical and digital touchpoints along the path-to-purchase, we know how to influence and persuade.
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BRAND DEVELOPMENT
In collaboration with our strategic partners, we create and deliver insight-led brand experiences that create measurable impact for our clients across multiple touchpoints from the zero moment of truth to purchase.
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SHOPPER ENGAGEMENT PROGRAMS
Our shopper engagement team have expertise in leveraging touchpoints across categories and channels on the shopper journey through understanding shopper profiles and missions and applying consultative selling techniques.
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PROMOTIONAL SOLUTIONS
Kitting, Gifting and Banding form part of the promotional solutions we offer. We are able to kit point-of-sale to be distributed and installed across any retail environment, as well as band and assemble promotional gift packs for key seasonal events or promotional campaigns that drive brand choice and reward shoppers.
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POINT-OF-SALE MANAGEMENT
We offer an end-to-end point of sale management solution from warehousing to distribution of point of sale. This end-to-end solution offers faster turnaround times to launch new products and campaigns – optimising sales through increased speed-to-market, guaranteed promotional compliance that drives return on investment and enhanced visibility of promotions across retail environments.
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RETAIL MEDIA SOLUTIONS
Our retail media services are supported by leading technology that tracks instore retail media inventory, placement and compliance; ensuring a return on promotional spend for brand owners and visibility for retailers. The right retail media positioned in engaging retail environments can serve as entertainment destinations that connect brands with their targeted consumers and enable retailers to manage and optimise all media channels across their store universe.
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Potential sales uplift when leveraging speed-to-market and in effective point of sale displays
Promotional tactics that can be used instore
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Potential ROI of in store media
PARTNERS
STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES
Student Village has carved its niche in the youth activation, marketing and graduate development space. They have over 15 years’ experience in understanding students as well as taking big brands to the youth market in South Africa.
Elevator is a full service agency delivering data-driven insight-lead brand experiences that create measurable impact for our clients. The agency’s four specialised teams (integrated, activation, digital & employee engagement) provide end to end BTL experiences, excellently executed by 50+ staff out of 3 national offices. The agency has been awarded locally and abroad with numerous best practice campaigns replicated in other global markets.
SweepSouthis an online platform for booking, managing and paying for home cleaning services using a laptop, phone or tablet. The platform makes it easy and convenient for anyone to book and pay for cleaning services, and connects clients with efficient, reliable and trustworthy cleaners.
wiGroup makes mobile payment and brand rewards simple. The software company, founded in 2007, provides mobile-first transactional technology that enables the convergence of payment and loyalty value to over 75,000 retail lanes. To date, it has processed transactions worth more than $500 million.
SNAPnSAVE is a shopping app that gives consumers cash back when they shop in-store. No paper coupons, no plastic cards and no loyalty points. Just real cash back on items that shoppers buy everyday.
UCOOK came about in 2014 when two friends noticed a gap in the market for convenient, healthy dinner solutions.
From 24 boxes in their first delivery round to tens of thousands in 2018, UCOOK has established itself as South Africa’s favourite dinner kit service in just 3 years.
Mediametrics is a cutting edge online platform for retailers and brands to buy promotional space in store electronically, moving away from manual records and physical books. All in-store promo space is inventoried and made clearly visible online, which enables accurate booking and increases in store compliance levels. The partnership between Smollan and Mediametrics was established in 2014.
FEATURED CASE STUDY
Deploying quality and speed of service
A premium South African retailer required distribution and installation of specialized point of sale material-lightboxes, fabric frames, replacement prints, wallpapers and vinyls supplied as part of a special project.
LEARN MOREMEET OUR EXPERTS
Meet our subject matter and regional experts from across the world.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
Kgomotso Sebopelo
GROWTH & INNOVATION EXECUTIVE
Kgomotso Sebopelo
GROWTH & INNOVATION EXECUTIVE
Kgomotso currently leads Smollan’s 25 Warehouses, point of sale management and promotional solutions teams. He has extensive operational and retail knowledge and experience to ensure that clients’ brand strategies are effectively executed in retail environments.
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Carli Goldblum
GROWTH & INNOVATION SPECIALIST
Carli Goldblum
GROWTH & INNOVATION SPECIALIST
Carli Goldblum has over 8 years’ experience in brand strategy and marketing services. She also leads the client integration strategy at Smollan, assisting clients build a solution’s led approach to their business needs in retail environments.
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