SALES & RETAIL EXECUTION
We design leading Sales and Retail Execution solutions to optimise the availability and visibility of our clients’ brands at the point of purchase across multiple retail environments. By ensuring that all the fundamental sales metrics are in place, we make it easier for the shopper to pick your brand.
Our talented sales and merchandising teams are digitally enabled through our integrated technology solutions to effectively track and measure key sales and execution metrics and provide real-time status reports on execution standards and performance.
Through our accredited learning and development programs, we build powerful teams that effectively build and leverage
DIRECT SALES/KEY ACCOUNT MANAGEMENT/HEAD OFFICE SALES
We understand the importance of partnerships in delivering innovation and value for our clients through navigating and managing the relationship between brand owner and retailer, creating opportunities for growth through for both parties.
Driving sales into the right retail environments, at the right time is key in increasing the reach, availability and visibility of a brand. Our talented field sales teams are trained and equipped to build relationships with key stakeholders across multiple retail environments to optimise the presence of our clients’ brands across outlets.
Our end-to-end inbound sales and order entry teams place direct sales calls on behalf of our clients, ensuring their brands are sold into all selected, relevant outlets, including those in outlying areas. The team are also able to place orders through various platforms, from any location, with the flexibility to scale resourcing up and down as and when needed.
We also deliver an outbound sales capability for targeted campaigns – a valuable extension to the sales force, building relationships with consumers and extending reach into new markets and retail environments.
Smollan have an extensive track record of implementing best-in-class merchandising principles to ensure our clients’ brands are always available, visible and positioned to deliver impact at the point-of-purchase.
Leverage our flexible, highly-skilled workforce to merchandise shelves, install point-of-sale and audit for compliance during peak times, or for special projects and campaigns requiring additional resource and/or speed-to-market.
VISUAL MERCHANDISING AND POINT OF SALE EXECUTION
Our visual merchandising team are skilled at installing displays that attract, engage and influence purchase in store. With a national footprint and established relationships with retailers, we deliver exceptional speed-to-market and promotional compliance.
Ave. number of items in a typical grocery store
Increase in retail execution KPI’s when using Smollan SOP’s
Of consumers select a retailer based on range and assortment
STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES
In October 2017, Smollan acquired leading sales and merchandising companies in Zambia, Malawi, and Botswana to offer our clients solutions into Africa.
Smollan acquired RMS in May 2017 – a specialist, channel specific national merchandising company.
Trade Partners is a sales focused Australian business, with a strong network within the FMCG industry. Their main objective is to secure distribution of products and deliver better outcomes for existing ranges in the appropriate retailer/channel to result in a positive commercial outcome for businesses.
MEET OUR EXPERTS
Meet our subject matter and regional experts from across the world.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
GROWTH & INNOVATION SPECIALIST
CHIEF EXECUTIVE: MIDDLE EAST & SOUTH ASIA
CLIENT EXECUTIVE – CUSTOMER INTERACTION CENTRE
Annie holds a qualification in Contact Centre management and a six sigma certification in lean practices. She has also obtained a NQF8 in Global leadership and is completing a Masters degree. She leads the award-winning Smollan Customer Interaction Team and serves as an adjudicator for the Contact Centre management group in South Africa.
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According to Euro-monitor International’s Beauty and Personal Care 2016 edition, the ability to diversify within existing beauty portfolios to create tailored products that cater to the needs of a shifting consumer landscape is vital for a product’s survival; particularly now at time when the retail industry is under pressure as a result of global socio-economic challenges.