Step One is a bold Australian underwear brand that grew fast through social media and website sales. After launching in the UK and securing retail listings, like John Lewis, they aimed to expand into Amazon to drive more growth.

A crowded market with cheaper brands.

Step One had:

• A tight budget, after overspending on previous campaigns
• A need to stand out in a crowded category
• No room for trial and error—it had to work from day one

Optimison helped Step One win digital shelf space, just like in physical stores:

• Focused their message on what made them unique (comfort, sustainability, personality)
• Targeted the right types of shoppers (e.g. athletes, outdoor enthusiasts, plus-size customers)
• Made sure their ads only reached high-interest audiences to keep spend efficient

In short, we helped them be seen by the right people, in the right places, at the right time, without wasting money.