What we do
Sales & Merchandising
The Art & Science of Winning at the Point of Purchase.
At Smollan, we make sure your products are available, visible and performing at the exact moment shoppers make decisions. Powered by 90,000+ people, deep market expertise and intelligent retail technology, our Sales & Merchandising solutions optimise every inch of retail space, turning the shelf into a strategic growth engine that converts execution into measurable impact.
Our Impact, Proven Globally
13%
sales uplift
85%
reduction in out-of-stocks
70%
ROI on campaign execution
100%
digital shelf compliance
Sales & Merchandising matters more than ever
The shelf is where brands win or lose. We don’t just put products on display, we create a system of intelligence and influence that protects your brand investment and powers profitable growth across channels.
Smollan’s Sales & Merchandising solutions are an integrated ecosystem of services that drive performance across the physical and digital retail landscape
With 4M+ data points captured daily across all major channels and categories, our insights span the full retail ecosystem, from modern trade and digital commerce to the most fragmented traditional trade networks.
A Growth Engine for Your Brand
At Smollan, we influence the full lifecycle of brand performance.
- Measuring performance in-store with objective, real-world data
- Driving brand assurance and protecting your marketing investment
- Generating strategic insights to inform category, trade and supply decisions
- Optimising resources through dynamic, data-led modelling
- Bringing the brand vision to life at the point of purchase
Our solutions
See how Sales & Merchandising elevate performance in-store
This is how we help the world’s leading brands win consistently, globally and at scale
Global Capability. Local Precision. Trusted Execution
Established global footprint across emerging and developed markets
Deep expertise in retail operations and shopper behaviour across categories and channels
Fully integrated data, technology and reporting ecosystem
Teams trained to influence, not just execute - resulting in higher availability & reduced out-of-stocks
Proven ability to grow share, availability and conversion
Together, strengthening our ability to help brands win at the point of purchase
As a Smollan company, Powerforce delivers Sales & Merchandising services independently from local Smollan operating companies, while remaining aligned with Smollan’s global standards and best practices. This structure enables us to offer clients greater choice and flexibility in how they go to market, helping brands navigate different categories, channels, and competitive environments with the right teams and solutions.
Learn more about Together, strengthening our ability to help brands win at the point of purchaseFrequently Asked Questions
Sales and merchandising solutions help brands sell into retail, keep products available and ensure they are presented correctly at the point of purchase. Smollan connects field sales, merchandising, retail intelligence and reporting so issues can be identified and resolved more quickly.
Retail merchandising increases the chance of purchase by keeping products available, visible, correctly priced and easy to find. Smollan supports this through replenishment, promotional execution, display management, audits and digital commerce merchandising.
Sales focuses on distribution, retailer relationships, orders and commercial growth. Merchandising focuses on availability, placement, presentation and compliance. Smollan connects both disciplines so products are listed, stocked and executed consistently across retail channels.
Shelf availability directly affects whether a shopper can buy a product at the moment of purchase. Smollan monitors stock, shelf conditions and execution so field teams can address gaps, reduce out-of-stocks and protect sales opportunities.
Retail execution is measured against indicators such as availability, share of shelf, promotional compliance, pricing, display quality and sales performance. Smollan combines field observations, audit data and reporting tools to give brands a clearer view of performance by store, market and channel.
Retail data shows where products are unavailable, promotions are underperforming or execution standards are being missed. Smollan turns this information into prioritised actions for sales and merchandising teams, helping brands focus time and investment where the commercial opportunity is greatest.
Yes. Smollan delivers retail execution programmes across its 60+ global markets through local teams supported by shared standards, technology and reporting. The operating model provides consistency at group level while allowing execution to reflect local retailers, shoppers and market conditions.
Smollan connects sales, merchandising and retail intelligence rather than treating them as separate activities. Its Sales & Merchandising operation is supported by 90,000+ people and captures 4M+ retail data points daily, linking store-level execution with measurable insight.
Ready to Win at the Point of Purchase?
Let’s transform your retail execution into a powerful driver of growth.