WHAT WE DO

ABOUT US

CASE STUDIES

NEWS

INSIGHTS

OFFICES

CONTACT

HEAD OFFICE

Hathorn House, 27 Hathorn Avenue
Maryvale 2192, Johannesburg, South Africa

Leading Retail solutions

LEARN MORE

We exist to build and execute leading retail solutions that are enabled by leading technology and powered by talented people, to deliver growth for our clients, our people, and the communities in which we operate.

LEADING RETAIL SOLUTIONS

HOW WE INFLUENCE THE SHOPPER JOURNEY

  • 01ADVISORY SERVICES

    Strategic sales and marketing advisory

    Tailored sales and marketing solutions informed by an extensive global network, that can be fully integrated into in-store execution excellence and impact.

    Learn more

  • 02SALES & RETAIL EXECUTION

    In stock, on shelf, all the time

    Optimising the availability and visibility of your brand through building and leveraging relationships at store level. We make it easier for the shopper to pick your brand by ensuring fundamental sales metrics are in place.

    Learn more

  • 03MARKETING SOLUTIONS

    Creatively inspiring shopper brand choice

    Influence the shopper’s brand choice at the point of buying through effective brand education and experiences that drive sales and repeat purchase.

    Learn more

  • 04TECHNOLOGY

    Measure, manage, optimise

    Providing global retail information through
    data driven technology solutions and services.

    Learn more

  • 05ECOMMERCE

    Online availability, visibility and engagement

    Our eCommerce services are structured to deliver growth for your brand through increased availability, visibility and engagement online.

    Learn more

The Independent Trade review: South Africa

INSIGHTS

The Independent Trade review: South Africa

SIGNUP FOR READING LIST

GLOBAL REACH

THE FOOTPRINT, PARTNERSHIPS AND CAPABILITY TO OFFER OUR CLIENTS A SEAMLESS SERVICE INTERNATIONALLY

170

PEOPLE DELIVERING GROWTH
ACROSS THE GLOBE

PRESENCE IN OVER

000

RETAIL OUTLETS INTERNATIONALLY

REPRESENTING

%

OF THE TOP 10 FMCG
COMPANIES GLOBALLY

  • ALGERIA

    2018 GDP US Dollar
    195 806 615 400

    2018 Total consumer spend
    US Dollar
    78 327 524 100

  • BOTSWANA

    2018 GDP US Dollar
    20 399 545 800

    2018 Total consumer spend
    US Dollar
    9 797 054 900

  • ETHIOPIA

    2018 GDP US Dollar
    80 533 406 800

    2018 Total consumer spend
    52 249 130 200

  • KENYA

    2018 GDP US Dollar
    91 167 800 300

    2018 Total consumer spend
    51 454 691 800

  • LESOTHO

    2018 GDP US Dollar
    3 429 927 800

    2018 Total consumer spend
    2 499 128 300

  • MAURITIUS

    2018 GDP US Dollar
    14 987 829 900

    2018 Total consumer spend
    11 292 887 800

  • MOROCCO

    2018 GDP US Dollar
    121 054 833 000

    2018 Total consumer spend
    72 074 420 200

  • MALAWI

    2018 GDP US Dollar
    7 090 260 700

    2018 Total consumer spend
    6 583 300 900

  • MOZAMBIQUE

    2018 GDP US Dollar
    14 251 583 300

    2018 Total consumer spend
    10 391 461 200

  • NAMIBIA

    2018 GDP US Dollar
    15 281 519 200

    2018 Total consumer spend
    9 369 022 500

  • SOUTH AFRICA

    2018 GDP US Dollar
    419 953 508 300

    2018 Total consumer spend
    248 094 452 800

  • SWAZILAND

    2018 GDP US Dollar
    5 253 854 000

    2018 Total consumer spend
    3 507 490 700

  • TANZANIA

    2018 GDP US Dollar
    57 398 441 500

    2018 Total consumer spend
    34 040 160 500

  • UNITED ARAB EMIRATES

    2018 GDP US Dollar
    411 852 037 400

    2018 Total consumer spend
    232 760 216 700

  • UGANDA

    2018 GDP US Dollar
    28 377 673 400

    2018 Total consumer spend
    17 870 522 200

  • ZIMBABWE

    2018 GDP US Dollar
    19 395 000 000

    2018 Total consumer spend
    10 156 412 900

  • BAHRAIN

    2018 GDP US Dollar
    37 881 732 700

    2018 Total consumer spend
    16 374 461 200

  • BRAZIL

    2018 GDP US Dollar
    2 121 119 642 600

    2018 Total consumer spend
    1 349 247 654 800

  • INDIA

    2018 GDP US Dollar
    2 884 084 535 600

    2018 Total consumer spend
    1 700 173 729 800

  • KUWAIT

    2018 GDP US Dollar
    136 427 092 400

    2018 Total consumer spend
    51 394 488 300

  • OMAN

    2018 GDP US Dollar
    82 661 982 800

    2018 Total consumer spend
    28 514 196 200

  • PAKISTAN

    2018 GDP US Dollar
    315 800 065 200

    2018 Total consumer spend
    252 399 618 100

  • SAUDI ARABIA

    2018 GDP US Dollar
    748 479 964 600

    2018 Total consumer spend
    286 848 336 400

  • AUSTRALIA

    2018 GDP US Dollar
    1 470 513 715 600

    2018 Total consumer spend
    823 054 389 200

  • BELGIUM

    2018 GDP US Dollar
    559 260 081 400

    2018 Total consumer spend
    286 598 492 200

  • BULGARIA

    2018 GDP US Dollar
    65 975 192 900

    2018 Total consumer spend
    39 197 614 800

  • CROATIA

    2018 GDP US Dollar
    62 852 185 100

    2018 Total consumer spend
    35 789 393 700

  • CHINA

    2018 GDP US Dollar
    14 014 004 126 400

    2018 Total consumer spend
    5 610 522 699 000

  • MALAYSIA

    2018 GDP US Dollar
    375 860 504 200

    2018 Total consumer spend
    200 934 778 200

  • MYANMAR

    2018 GDP US Dollar
    72 704 381 300

    2018 Total consumer spend
    53 064 474 600

  • SINGAPORE

    2018 GDP US Dollar
    352 134 834 900

    2018 Total consumer spend
    121 297 632 400

  • TAIWAN

    2018 GDP US Dollar
    628 145 403 800

    2018 Total consumer spend
    328 309 216 900

  • THAILAND

    2018 GDP US Dollar
    517 692 919 500

    2018 Total consumer spend
    252 161 700 700

  • VIETNAM

    2018 GDP US Dollar
    241 977 248 200

    2018 Total consumer spend
    164 216 259 200

  • AUSTRIA

    2018 GDP US Dollar
    475 149 833 500

    2018 Total consumer spend
    249 265 427 800

  • CZECH REPUBLIC

    2018 GDP US Dollar
    255 637 653 200

    2018 Total consumer spend
    120 171 376 700

  • DENMARK

    2018 GDP US Dollar
    368 450 052 200

    2018 Total consumer spend
    171 786 595 600

  • ESTONIA

    2018 GDP US Dollar
    30 657 294 400

    2018 Total consumer spend
    14 718 710 800

  • FINLAND

    2018 GDP US Dollar
    288 028 116 900

    2018 Total consumer spend
    156 479 025 500

  • FRANCE

    2018 GDP US Dollar
    2 909 651 005 100

    2018 Total consumer spend
    1 597 595 164 100

  • GERMANY

    2018 GDP US Dollar
    4 189 398 199 500

    2018 Total consumer spend
    2 225 402 850 700

  • GREECE

    2018 GDP US Dollar
    225 576 519 900

    2018 Total consumer spend
    159 908 031 900

  • HUNGARY

    2018 GDP US Dollar
    161 040 376 400

    2018 Total consumer spend
    91 319 248 200

  • ITALY

    2018 GDP US Dollar
    2 170 448 884 000

    2018 Total consumer spend
    1 302 711 562 300

  • LATVIA

    2018 GDP US Dollar
    35 725 736 800

    2018 Total consumer spend
    22 233 820 900

  • LITHUANIA

    2018 GDP US Dollar
    54 064 619 600

    2018 Total consumer spend
    33 723 900 100

  • LUXEMBOURG

    2018 GDP US Dollar
    72 077 938 100

    2018 Total consumer spend
    21 706 927 900

  • NETHERLANDS

    2018 GDP US Dollar
    940 336 663 000

    2018 Total consumer spend
    415 206 080 900

  • NORWAY

    2018 GDP US Dollar
    449 091 960 600

    2018 Total consumer spend
    194 248 467 900

  • POLAND

    2018 GDP US Dollar
    611 420 871 700

    2018 Total consumer spend
    354 717 234 600

  • ROMANIA

    2018 GDP US Dollar
    244 472 090 800

    2018 Total consumer spend
    141 363 643 800

  • RUSSIA

    2018 GDP US Dollar
    1 715 156 318 100

    2018 Total consumer spend
    896 273 337 600

  • UNITED KINGDOM

    2018 GDP US Dollar
    2 940 499 099 300

    2018 Total consumer spend
    1 862 209 407 800

  • TURKEY

    2018 GDP US Dollar
    928 924 176 300

    2018 Total consumer spend
    551 194 628 100

  • SWITZERLAND

    2018 GDP US Dollar
    727 657 912 500

    2018 Total consumer spend
    386 419 367 900

  • SWEDEN

    2018 GDP US Dollar
    584 265 935 500

    2018 Total consumer spend
    257 450 543 100

  • SPAIN

    2018 GDP US Dollar
    1 498 485 633 200

    2018 Total consumer spend
    860 691 617 500

  • SLOVAKIA

    2018 GDP US Dollar
    110 895 301 500

    2018 Total consumer spend
    60 194 948 900

  • SLOVENIA

    2018 GDP US Dollar
    56 632 137 100

    2018 Total consumer spend
    28 295 185 500

VIEW LOCATIONS

  • ALGERIA

    2018 GDP US Dollar
    195 806 615 400

    2018 Total consumer spend
    US Dollar
    78 327 524 100

    Learn more

  • BOTSWANA

    2018 GDP US Dollar
    20 399 545 800

    2018 Total consumer spend
    US Dollar
    9 797 054 900

    Learn more

  • ETHIOPIA

    2018 GDP US Dollar
    80 533 406 800

    2018 Total consumer spend
    52 249 130 200

    Learn more

  • KENYA

    2018 GDP US Dollar
    91 167 800 300

    2018 Total consumer spend
    51 454 691 800

    Learn more

  • LESOTHO

    2018 GDP US Dollar
    3 429 927 800

    2018 Total consumer spend
    2 499 128 300

    Learn more

  • MAURITIUS

    2018 GDP US Dollar
    14 987 829 900

    2018 Total consumer spend
    11 292 887 800

    Learn more

  • MOROCCO

    2018 GDP US Dollar
    121 054 833 000

    2018 Total consumer spend
    72 074 420 200

    Learn more

  • MALAWI

    2018 GDP US Dollar
    7 090 260 700

    2018 Total consumer spend
    6 583 300 900

    Learn more

  • MOZAMBIQUE

    2018 GDP US Dollar
    14 251 583 300

    2018 Total consumer spend
    10 391 461 200

    Learn more

  • NAMIBIA

    2018 GDP US Dollar
    15 281 519 200

    2018 Total consumer spend
    9 369 022 500

    Learn more

  • SOUTH AFRICA

    2018 GDP US Dollar
    419 953 508 300

    2018 Total consumer spend
    248 094 452 800

    Learn more

  • SWAZILAND

    2018 GDP US Dollar
    5 253 854 000

    2018 Total consumer spend
    3 507 490 700

    Learn more

  • TANZANIA

    2018 GDP US Dollar
    57 398 441 500

    2018 Total consumer spend
    34 040 160 500

    Learn more

  • UNITED ARAB EMIRATES

    2018 GDP US Dollar
    411 852 037 400

    2018 Total consumer spend
    232 760 216 700

    Learn more

  • UGANDA

    2018 GDP US Dollar
    28 377 673 400

    2018 Total consumer spend
    17 870 522 200

    Learn more

  • ZIMBABWE

    2018 GDP US Dollar
    19 395 000 000

    2018 Total consumer spend
    10 156 412 900

    Learn more

  • BAHRAIN

    2018 GDP US Dollar
    37 881 732 700

    2018 Total consumer spend
    16 374 461 200

    Learn more

  • BRAZIL

    2018 GDP US Dollar
    2 121 119 642 600

    2018 Total consumer spend
    1 349 247 654 800

    Learn more

  • INDIA

    2018 GDP US Dollar
    2 884 084 535 600

    2018 Total consumer spend
    1 700 173 729 800

    Learn more

  • KUWAIT

    2018 GDP US Dollar
    136 427 092 400

    2018 Total consumer spend
    51 394 488 300

    Learn more

  • OMAN

    2018 GDP US Dollar
    82 661 982 800

    2018 Total consumer spend
    28 514 196 200

    Learn more

  • PAKISTAN

    2018 GDP US Dollar
    315 800 065 200

    2018 Total consumer spend
    252 399 618 100

    Learn more

  • SAUDI ARABIA

    2018 GDP US Dollar
    748 479 964 600

    2018 Total consumer spend
    286 848 336 400

    Learn more

  • AUSTRALIA

    2018 GDP US Dollar
    1 470 513 715 600

    2018 Total consumer spend
    823 054 389 200

    Learn more

  • BELGIUM

    2018 GDP US Dollar
    559 260 081 400

    2018 Total consumer spend
    286 598 492 200

    Learn more

  • BULGARIA

    2018 GDP US Dollar
    65 975 192 900

    2018 Total consumer spend
    39 197 614 800

    Learn more

  • CROATIA

    2018 GDP US Dollar
    62 852 185 100

    2018 Total consumer spend
    35 789 393 700

    Learn more

  • CHINA

    2018 GDP US Dollar
    14 014 004 126 400

    2018 Total consumer spend
    5 610 522 699 000

    Learn more

  • MALAYSIA

    2018 GDP US Dollar
    375 860 504 200

    2018 Total consumer spend
    200 934 778 200

    Learn more

  • MYANMAR

    2018 GDP US Dollar
    72 704 381 300

    2018 Total consumer spend
    53 064 474 600

    Learn more

  • SINGAPORE

    2018 GDP US Dollar
    352 134 834 900

    2018 Total consumer spend
    121 297 632 400

    Learn more

  • TAIWAN

    2018 GDP US Dollar
    628 145 403 800

    2018 Total consumer spend
    328 309 216 900

    Learn more

  • THAILAND

    2018 GDP US Dollar
    517 692 919 500

    2018 Total consumer spend
    252 161 700 700

    Learn more

  • VIETNAM

    2018 GDP US Dollar
    241 977 248 200

    2018 Total consumer spend
    164 216 259 200

    Learn more

  • AUSTRIA

    2018 GDP US Dollar
    475 149 833 500

    2018 Total consumer spend
    249 265 427 800

    Learn more

  • CZECH REPUBLIC

    2018 GDP US Dollar
    255 637 653 200

    2018 Total consumer spend
    120 171 376 700

    Learn more

  • DENMARK

    2018 GDP US Dollar
    368 450 052 200

    2018 Total consumer spend
    171 786 595 600

    Learn more

  • ESTONIA

    2018 GDP US Dollar
    30 657 294 400

    2018 Total consumer spend
    14 718 710 800

    Learn more

  • FINLAND

    2018 GDP US Dollar
    288 028 116 900

    2018 Total consumer spend
    156 479 025 500

    Learn more

  • FRANCE

    2018 GDP US Dollar
    2 909 651 005 100

    2018 Total consumer spend
    1 597 595 164 100

    Learn more

  • GERMANY

    2018 GDP US Dollar
    4 189 398 199 500

    2018 Total consumer spend
    2 225 402 850 700

    Learn more

  • GREECE

    2018 GDP US Dollar
    225 576 519 900

    2018 Total consumer spend
    159 908 031 900

    Learn more

  • HUNGARY

    2018 GDP US Dollar
    161 040 376 400

    2018 Total consumer spend
    91 319 248 200

    Learn more

  • ITALY

    2018 GDP US Dollar
    2 170 448 884 000

    2018 Total consumer spend
    1 302 711 562 300

    Learn more

  • LATVIA

    2018 GDP US Dollar
    35 725 736 800

    2018 Total consumer spend
    22 233 820 900

    Learn more

  • LITHUANIA

    2018 GDP US Dollar
    54 064 619 600

    2018 Total consumer spend
    33 723 900 100

    Learn more

  • LUXEMBOURG

    2018 GDP US Dollar
    72 077 938 100

    2018 Total consumer spend
    21 706 927 900

    Learn more

  • NETHERLANDS

    2018 GDP US Dollar
    940 336 663 000

    2018 Total consumer spend
    415 206 080 900

    Learn more

  • NORWAY

    2018 GDP US Dollar
    449 091 960 600

    2018 Total consumer spend
    194 248 467 900

    Learn more

  • POLAND

    2018 GDP US Dollar
    611 420 871 700

    2018 Total consumer spend
    354 717 234 600

    Learn more

  • ROMANIA

    2018 GDP US Dollar
    244 472 090 800

    2018 Total consumer spend
    141 363 643 800

    Learn more

  • RUSSIA

    2018 GDP US Dollar
    1 715 156 318 100

    2018 Total consumer spend
    896 273 337 600

    Learn more

  • UNITED KINGDOM

    2018 GDP US Dollar
    2 940 499 099 300

    2018 Total consumer spend
    1 862 209 407 800

    Learn more

  • TURKEY

    2018 GDP US Dollar
    928 924 176 300

    2018 Total consumer spend
    551 194 628 100

    Learn more

  • SWITZERLAND

    2018 GDP US Dollar
    727 657 912 500

    2018 Total consumer spend
    386 419 367 900

    Learn more

  • SWEDEN

    2018 GDP US Dollar
    584 265 935 500

    2018 Total consumer spend
    257 450 543 100

    Learn more

  • SPAIN

    2018 GDP US Dollar
    1 498 485 633 200

    2018 Total consumer spend
    860 691 617 500

    Learn more

  • SLOVAKIA

    2018 GDP US Dollar
    110 895 301 500

    2018 Total consumer spend
    60 194 948 900

    Learn more

  • SLOVENIA

    2018 GDP US Dollar
    56 632 137 100

    2018 Total consumer spend
    28 295 185 500

    Learn more

OUR PARTNERS

STRATEGIC PARTNERS.
LIKE-MINDED BUSINESSES.

WPP
ADVANTAGE SOLUTIONS
DKSH
HFS
iTrade
AL GURG GROUP
In 2009, WPP, one of the world’s leading communications services groups, became both an investor and a strategic partner of Smollan. This partnership has assisted us in extending our footprint as well as establishing relationships with businesses and people in the WPP network.
Advantage is North America’s leading provider of sales and marketing solutions. Smollan and Advantage Solutions have formed a strategic international partnership that will leverage best practices globally, adding scale and reach to form deeper, broader strategic partnerships with clients including a unified solution for Europe.
DKSH is the No. 1 Asian-focused market expansion services group. Jointly, we provide a more comprehensive marketing and sales coverage of consumer products outlets in Asia than any other service provider.
Hindustan Field Services is a joint venture between Smollan and Hindustan Unilever in India. This joint venture is currently our largest operation outside of the South African business.
iTrade Smollan coordinates and manages retail execution, field sales, and marketing strategies across Brazil. With significant combined experience and an absolute focus on optimising processes and providing trade insights, iTrade Smollan delivers growth across retail channels and formats for its clients.
A joint venture was established in 2011 with the Al Gurg Group, one of the leading business houses in the U.A.E. and a regional partner to over 300 international brands and principals across the world.