CASE STUDIES

Commuter activations

Marketing Solutions,

BRIEF

Drive Trial of the new improved taste of a top coffee creamer product at various Taxi ranks and Train stations across South Africa. A total sampling target of 190 000 sachets over the promotional period was set.

APPROACH

  • Recruited and trained 88 promoters with a required 80% pass rate on assessments of product knowledge and consultative selling
  • Conducted 3-day training sessions for promoters, combining both commuter activation and in-store training ​
  • Promoters received specialised Health & Safety training to align with client requirements​
  • Implemented security teams to assist with crowd-control at target locations

RESULTS

  • 206 498 sachets sampled
  • Trial Compliance of 108%
  • Total of 25 separate activations conducted at 11 Taxi Ranks​
  • Total of 13 separate activations conducted at 4 Train stations​
  • Total number of 38 commuter activations successfully activated

Total of 25 separate activations conducted at 11 Taxi Ranks​.

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