Brand experience make over - Smollan | Leading Retail Solutions

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An in store brand experience make over

Written by

Simplr

We were required to:

BRIEF

A leading pharmaceutical company needed to launch a new over the counter product. We were required to:

Build brand awareness around a cosmetics campaign being run by a leading beauty products brand using brand ambassadors with cosmetics experience
The objective was to entice customers to enter the competition, showcase product features and drive sales through offering make overs in store

APPROACH

APPROACH

Implemented a project plan to manage deadlines for the 6 week campaign
Provided national training with Client product trainers
Rigorous recruitment criteria to meet brand brief
Provided Hollywood kits to all promoters to conduct makeovers in all 11 stores
Implemented a rotational store list to ensure maximum coverage

RESULTS

RESULTS

2389 customer interactions
330 hours activated
1174 Make overs completed
4638 products sold over the 6 month period
191% growth in sales from the previous month

“191% growth in sales from the previous month.”

– Director, Global FMCG manufacturer