BRIEF
A leading pharmaceutical company needed to launch a new over the counter product. We were required to:
- Provide POS installations in all stores
- Ensure retailers accepted shipments
- Ensure on day 1 of the launch that products were on shelf in all retailers
- Secure distribution of both product SKU’s and purchase displays for each store
APPROACH
- Pre-launch plan put personnel in over 50,000 stores
- Dedicated retail team modified their routings to present product launch information to store managers
- Dedicated retail teams stirred excitement at over 16,000 stores across 40 different retailers
- Surge teams put in place to install POS materials
RESULTS
- Additional 35,000 stores were visited by Merchandising service surge teams
- Surge teams placed POS materials, such as Shelf Talkers, Displays and Balloons in 15,000 additional stores
- Product distributed in 92% of stores visited
- Built 3,194 displays
- Placed 8,500 shelf talkers
- Total post launch visits: 32,000 stores in 1 month
- In 2 months, called on over 82,000 stores to ensure compliance