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Our Expertise / Case Study / Over The Counter Pharma Product Launch
OVER THE COUNTER PHARMA PRODUCT LAUNCH
Written by Maya finn
A leading pharmaceutical company needed to launch a new over the counter product. We were required to:
- Build brand awareness around a cosmetics campaign being run by a leading beauty products brand using brand ambassadors with cosmetics experience
- The objective was to entice customers to enter the competition, showcase product features and drive sales through offering make overs in store
APPROACH
- Implemented a project plan to manage deadlines for the 6 week campaign
- Provided national training with Client product trainers
- Rigorous recruitment criteria to meet brand brief
- Provided Hollywood kits to all promoters to conduct makeovers in all 11 stores
- Implemented a rotational store list to ensure maximum coverage
RESULTS
- 2389 customer interactions
- 330 hours activated
- 1174 Make overs completed
- 4638 products sold over the 6 month period
- 191% growth in sales from the previous month
“Smollan cares about our brands and business as much as
we do. They are good partners and are always willing to go the extra mile.”
– Director, Global FMCG manufacturer
