INSIGHTS

BrandZ Top 100 Most Valuable Global Brands 2019

WPP’s BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.

In a year marked by rising consumer expectations, the erosion of category boundaries, and geopolitical disruptions, the 2019 BrandZ™ Top 100 Most Valuable Global Brands increased 7 percent in value, bringing its total value to $4.7 trillion.

"Investment to create and sustain strong brands delivers superior shareholder returns. Brand building is an investment, not a cost." - David Roth, CEO The Store WPP, EMEA & Asia, Chairman BrandZTM and BAV Group

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