It has been a bumpy and polarising start to 2021 with significant progress in vaccine rollouts as well as third and fourth waves wreaking havoc across the world to varying degrees.
Looking back on the first quarter of 2021, it is safe to say that this year will be wrought with more unpredictability but also anticipation of the proverbial light at the end of the tunnel.
In this report, we look at how key market factors are driving consumer behaviour and what we can expect from the retail industry in the next 8 months. It’s been said many times before that the pandemic has not necessarily dramatically changed trends, so much as accelerating the pace of existing ones.
What changes from 2020 are likely to remain versus normalise and how can we best plan and position the industry for short and long run growth?