Leading retail solutions company, Smollan, announces acquisition of Truman Scout
Leading retail solutions company, Smollan, announces acquisition of Truman Scout
Global Smollan Holdings (Smollan) has announced their acquisition of Truman Scout. The global retail solutions company sees the investment as another step towards strengthening their data insights and software solutions capability.

REX Logo

Truman Scout are best known for their shopper marketing benchmarking and decision-making tool, REX (Retail Excellence), used by market leaders in consumer electronics and FMCG to achieve their picture-of-success in the retail environment.

“We are delighted that Truman Scout are joining Smollan,” said David Smollan, Chief Executive Officer of Smollan. “Our investment enables us to strengthen our Mobile Salesforce Automation capability and range of software solutions for our customers across the globe.”

Jan Deruiter, Managing Director of Truman Scout has said of the partnership, “We share Smollan’s vision of delivering retail solutions enabled by advanced technology, as we have worked tirelessly to develop the REX tool to deliver measurable results for our clients. This partnership will allow us to accelerate development of our intelligence-led shopper marketing software solutions and give us the platform to reach a wider audience.”

About Truman Scout

Founded in 2012 originally as a generic software company developing tailor-made software for companies in a wide range of industries. Today, Truman Scout offers comprehensive retail execution solutions through best-in-class benchmarking, data collection, field force planning and pay-rolling systems.

Best known for its shopper marketing benchmarking and decision-making tool REX (short for Retail Excellence) which is used by markets leaders in consumer electronics and FMCG to achieve their picture of success in the retail environment. For more information, visit

About Smollan

Founded in 1931, Smollan is a retail solutions company, delivering growth for retailers and brand owners across five continents. We cover every aspect of how brands are managed in retail environments through the creation and execution of leading solutions in Advisory, Sales & Retail Execution, Marketing Solutions, Technology and E-commerce. Internationally recognised for our exceptional human platform of over 80 000 people and our sophisticated systems, we drive sales and create brilliant shopper experiences for some of the world’s most loved brands. For more information on Smollan, visit:

For further information, please contact:

Truman Scout
Jan Deruiter
Managing Director
+31 6 373 220 96

Monique Yaffe
Chief Marketing Officer
+27 11 640 8000