Mr. Green and Smollan Collaboration
Mr. Green and Smollan Collaboration
International retail solutions company, Smollan, have announced their partnership with Mr. Green Africa through an investment made in the fair-trade plastics recycling company based in Kenya.

Mr. Green Africa aims to close the loop from consumer to plastics manufacturer through its supply network and high value recycled plastics. The company is on a journey to improve the livelihoods of waste pickers, who play a vital role in the reclamation of recyclable materials across much of the developing world as the business scales.

We are passionate about building a business that deserves to last through connecting people, brands and opportunities in ways that create growth and transform lives. In collaboration with Mr. Green Africa, we hope to contribute to reducing the environmental impact associated with single use plastic and support many of our FMCG clients who are on their own path towards enhanced sustainability within their supply chains

says Mike Smollan, Chief Growth and Innovation Officer at Smollan.

Keiran Smith, Co-Founder & CEO of Mr. Green Africa has said of the partnership, “We are excited about the partnership with Smollan, as the vision and values of our organizations are perfectly aligned. We share the fundamental belief that this partnership is a perfect example of the African proverb; “If you want to go fast, go alone. If you want to go far, go together.” Smollan’s knowledge & expertise will play an integral role in including the consumer in the MGA network and creating a fully localised circular plastics economy in emerging markets.”

Kees Kruythoff, Chairman of Mr. Green Africa commented, “We are super excited to have the Smollan family part of Mr. Green Africa. They are special people, passionate about business as a force for good but especially focused on social impact and opportunities for people on the challenging side of society. They will bring investment, heart and skills to Mr. Green Africa.”

About Smollan

Founded in 1931, Smollan is a retail solutions company, delivering growth for retailers and brand owners across five continents. We cover every aspect of how brands are managed in retail environments through the creation and execution of leading solutions in Advisory, Sales & Retail Execution, Marketing Solutions, Technology and E-commerce. Internationally recognised for our exceptional human platform of over 80 000 people and our sophisticated systems, we drive sales and create brilliant shopper experiences for some of the world’s most loved brands. For more information on Smollan, visit

About Mr. Green Africa

Mr. Green Africa is a fair-trade plastics recycling company in Kenya. The company aims to close the loop from consumer to plastics manufacturer through its supply network and high value recycled plastics. The company sources plastics in greater Nairobi through its collection centers, processes the plastic in its factory and sells the recycled product to plastic manufacturing companies. Mr. Green Africa can provide a quality product due to its narrow focus on three types of plastics and its sorting process at multiple points along the value chain. It then sells to plastic manufacturing companies which can use up to 100 percent of the recycled plastics as a substitute for virgin plastic. For more information, visit



22 October
Johannesburg, South Africa