Smollan & Ecomplete announces biggest Omni-channel Retail Sales & Marketing partnership in South Africa
Smollan & Ecomplete announces biggest Omni-channel Retail Sales & Marketing partnership in South Africa

Global retail specialist Smollan, representing some of the world’s most loved FMCG and commerce brands have made a significant investment in eComplete, a turnkey end-to-end ecommerce solutions company that helps brands succeed at eCommerce.

Both companies have enjoyed a close working relationship in the past – passionate about exploring end-to end solutions for brands; the evolution of the ecommerce space and the possibilities that lie in blending omni-channel experiences.

Mike Smollan, Chief Growth, and Innovation Officer at Smollan explained, “This investment in eComplete continues to evolve our business and accelerate the growth of ecommerce in Africa. A coming together of two different businesses with complimentary capabilities, giving our clients an opportunity to grow faster in the digital space through the end-to-end solutions that eComplete has developed over many years. We are extremely proud of this partnership and believe it will not only cement our capability across South Africa as the broadest ecommerce service provider but also as a steppingstone for eComplete into Africa and the world.”

In turn, Allen Jaffe, Managing Director at eComplete expressed his delight, noting for one the natural strategic fit between the two companies around culture, values, people, and leadership. He elaborated further saying, “Smollan is passionate about the evolution and growth of brands and ecommerce is part of their roadmap making this partnership perfectly aligned. They also have
existing in-house services that complement our offering such as customer service, warehouse management and Takealot brand management. With Smollan’s global footprint it allows eComplete to achieve its vision of international expansion giving us an incredible platform to enable great brands to win in ecommerce.”

Brand owners and the sector at large face numerous challenges when taking their businesses online – with the requirement that offline and online is blended for maximum brand exposure. This partnership therefore has the potential to play a major role in shaping brands in South Africa and beyond. By building a responsive omni-channel ecosystem leveraging ecommerce, brands benefit by fast tracking a customer centric online presence; the ability to scale; tailored marketing; analytics and managed logistics.  Bridging the offline-online gap to deliver consistent and seamless customer experiences across all channels further enhanced as both Smollan and eComplete have a combination of superior Takealot and Amazon knowledge, capability, and experience with proven results.

Matching Smollan’s expertise, reputation, and ability to scale and network, with the eComplete teams track record of taking brands to the next level in managing ecommerce businesses, both parties look forward to working together to support their clients in building out omni-channel offers.



A global business that connects people, brands and opportunities in 72 countries with over 80 000 feet on the ground helping brands sell and market better to unlock growth at the point of purchase. Smollan builds global partnerships based on expertise and excellence, trusted with clients brands where it counts, as the face of the consumer – working to translate brand and sales strategy, into retail strategy and execution across channels and categories. They create growth and transforms lives by building a diverse, inclusive and sustainable business, powered by people who are passionate about creating these opportunities. Not only measured in economic returns, but in the people they impact and the path to purpose approach they take towards the Earth’s resources.


South African company, eComplete enables brands and retailers to win at ecommerce, offering a turnkey end-to-end solution with key elements needed to run and scale an ecommerce business from digital marketing, to ecommerce operations, logistics, customer service, catalogue management, retention, hosting and security as well as performance. As the preferred solution for retailers, they take ownership of the full ecommerce ecosystem to mitigate risk to allow companies to focus on what they do best, enabling clients to go direct-to-consumer faster, cheaper and without the risk. Fortunate to work with some of the biggest brands in the country to bring the right products to the right customers.