Smollan invest in brand experiences with Elevator Agency deal
Smollan invest in brand experiences with Elevator Agency deal
International Retail Solutions Company Expands Retail Marketing Service Capability by Investing in South African Below-the-Line Agency Elevator


International retail solutions company Smollan, recently announced the acquisition of a majority stake in leading South African below-the-line agency, Elevator.

The acquisition will significantly strengthen Smollan’s retail marketing service capabilities, as they are now able to tap into Elevator’s experiential, activation, digital and employee engagement expertise.

Elevator was formed off the back of a merger between established BTL agencies Stretch and Point Blank in January 2017. The merged entity has enjoyed significant growth over the past year and now boasts a 50+ staff headcount with offices in Johannesburg, Cape Town and Durban; with a blue-chip client list that includes Cell C, Lipton Ice Tea, Chevron, Pernod Ricard and Standard Bank.

Smollan have an incredible reputation, both from a business and values perspective. While we’ve had a number of interested parties over the years, with Smollan it became clear that there were commercial synergies and an unmistakable cultural alignment that will lay the foundation for an unparalleled offering of impactful data driven experiences,” said Mike Silver, CEO, Elevator.

“While we’ve just completed our first merged year as Elevator, we are very excited about the next chapter and being part of the Smollan Group, both in South Africa and internationally.”

“We are extremely proud of this acquisition,” said Michael Smollan, Growth & Innovation Officer, Smollan. “Elevator, together with the other Smollan assets start to form the basis of a very powerful offering which will further enhance our capability in this area of our strategy. We have felt a great connection with the team and the business through the process and look very forward to what the two businesses can unlock together.”

About Elevator:

Elevator is a full service agency delivering data-driven insight-lead brand experiences that create measurable impact for our clients. The agency’s four specialised teams (integrated, activation, digital & employee engagement) provide end to end BTL experiences, excellently executed by 50+ staff out of 3 national offices. The agency has been awarded locally and abroad with numerous best practice campaigns replicated in other global markets. Elevator

About Smollan

Founded in 1931, Smollan is a retail solutions company, delivering growth for retailers and brand owners across five continents. We cover every aspect of how brands are managed in retail environments through the creation and execution of leading solutions in field sales, retail execution, activation, information, and technology. Internationally recognized for our exceptional human platform of over 60 000 people and our sophisticated systems, we drive sales and create brilliant shopper experiences for some of the world’s most loved brands. For more information on Smollan, visit:


Smollan Group
Michael Smollan
Growth & Innovation Officer

Smollan Group
Monique Yaffe
Chief Marketing Officer
Tel: +27 11 458 0000

Mike Silver
Chief Executive Officer
Tel: +27 71 161 2002