May 24/16NEWS

Smollan wins the Diamond Award for the PMR. africa Awards 5 years running

On 19 May, Smollan was announced as the recipient of 7 awards, one of which is the prestigious Diamond award. Smollan has received the Diamond award in the area of Sales and Merchandising for over 5 years running.

The other awards received are as follows:

  • 5 Gold awards
  • 1 Silver award

The awards are a platform to celebrate and acknowledge excellence within the FMCG industry. Smollan was assessed by a random national sample of 200 FMCG retailers/store managers. The respondents rate the companies on attributes such as effectiveness in implementing promotions; communicating appropriately with retailers; professionalism; reputation of service delivery and accountability to name a few.