May 24/16NEWS
Smollan wins the Diamond Award for the PMR. africa Awards 5 years running
On 19 May, Smollan was announced as the recipient of 7 PMR.africa awards, one of which is the prestigious Diamond award. Smollan has received the Diamond award in the area of Sales and Merchandising for over 5 years running.
The other awards received are as follows:
- 5 Gold awards
- 1 Silver award
The PMR.africa awards are a platform to celebrate and acknowledge excellence within the FMCG industry. Smollan was assessed by a random national sample of 200 FMCG retailers/store managers. The respondents rate the companies on attributes such as effectiveness in implementing promotions; communicating appropriately with retailers; professionalism; reputation of service delivery and accountability to name a few.
