What we do
Our diverse capabilities work together to deliver intelligent, end-to-end retail execution and experiences - directed by data, enabled by technology, and powered by people.

Sales & Merchandising

Sales

Merchandising

Activation & experience

Creative

Experiential

Retail Design

Data & technology

Intelligence & Insight Platforms

Operations Enablement

Enterprise Technology
Where we do it
We create and deliver solutions that help brands and retailers win across the physical and digital retail landscape.

Physical Retail

Digital Retail
Resources
Team Smollan
Offices

Get in touch

Beyond the Easter Basket: How Shopper Behaviour is Evolving

Easter shopping has evolved into a more intentional, experience-led journey where digital inspiration, in-store discovery, promotions, and purposeful purchasing all shape shopper behaviour.

Research Report

Research Report

How WorkShop Is Redefining Retail Experiences from Screens to Stores, to the People Behind Brands

Turning Shopper Moments into Meaningful Brand Connections

Ramadan and Eid Rewrite the Retail Playbook

Ramadan and Eid do more than mark a season on the calendar; they reshape the very rhythm of retail. Across the globe, shopping doesn’t simply increase; it shifts. Baskets expand, motivations deepen, and timing flips. By the time Eid arrives, retail has transformed from a functional necessity into an emotional experience, and brands that understand this shift in the retail playbook thrive.

Smollan Honoured with Unilever Lifetime Achievement Award at Partner to Win 2025

Smollan South Africa Named Top Employer for 9th Consecutive Year

Smollan Recognised Among India’s Best Workplaces for 2025

Middle East & Central Asia

Beyond the Easter Basket: How Shopper Behaviour is Evolving

Research Report

How WorkShop Is Redefining Retail Experiences from Screens to Stores, to the People Behind Brands

Ramadan and Eid Rewrite the Retail Playbook

Valentine’s Day Has Changed, The Market Has Too

Smollan continues to make its mark across Europe’s biggest markets

Smollan Expands Footprint in CEE Region

One Brand, One Team, One Smollan

Smollan Acquires Optimizon to Enhance Global E-commerce Strength

Reigniting a direct-to-consumer site

How to grow on Amazon

Growth with B2B

IMA reveals new proposition to create connections people buy.

Smollan Recognised Among India’s Best Workplaces for 2025

Middle East & Central Asia

Easter Retail Trends 2025: How Consumer Behaviour is Shaping the Future of Shopping

Smollan Honoured with Unilever Lifetime Achievement Award at Partner to Win 2025

Smollan Invests in Loop to Drive Innovation in Last-Mile Delivery

Smollan Wins Retail & E-Commerce Category at the 2024 Standard Bank Top Women Awards

Smollan South Africa Named Top Employer for 9th Consecutive Year

Retail Trends 2025: A Decade of Transformation and What’s Next

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