Curating the perfect buying moment
Sales is not a formula, it happens in the countless small moments that connect shoppers, retailers, and brands.
Across this diverse retail ecosystem, we build trusted relationships that make your brand the preferred choice.
Strategic Sales
Helping you to achieve your business goals through long-term sales planning and execution to drive sustained category and brand growth.
Key Account Management
Strengthening retailer relationships, optimising product ranges, pricing, promotions and category coordination.
Active Sales
Direct selling into retail channels to expand footprint and availability.
Rep Sales
Trained field teams representing your brand.
Van Sales
Agile, mobile selling direct to store.
Telesales
Scalable, centralised sales support.
Digital Account Management
We grow your brand on the digital shelf across eCommerce platforms and online marketplaces.
eCommerce strategy
Planning how your brand grows sales and visibility.
Product Listing
Creating and optimising product content to improve search ranking and conversion.
Catalogue Management
Maintaining accurate, consistent product data across platforms for seamless online execution.
Merchandising
Perfect execution at the moment of choice
We elevate the shopper experience by ensuring your products are available, visible, and compliant across every store environment.
Frequently Asked Questions
Retail sales solutions help brands expand distribution, manage retailer relationships and convert commercial plans into orders and availability. Smollan provides strategic sales, key account management, field sales, van sales, telesales and digital account management.
Field sales teams grow brands by building retailer relationships, securing listings, taking orders and expanding distribution. Smollan teams also gather market intelligence and identify store-level opportunities that can improve availability and sales.
Sales strategy only creates value when it is executed consistently with retailers and stores. Smollan turns commercial plans into account activity, distribution, orders and follow-through, helping brands close the gap between agreed strategy and in-market performance.
Brands can improve distribution by prioritising the right outlets, strengthening retailer relationships and using sales data to direct field activity. Smollan combines key account management, field sales and route-to-market execution to expand product reach and maintain availability.
A field sales team represents a brand directly in the market. Typical responsibilities include store visits, order generation, distribution growth, retailer relationship management, issue resolution and the collection of local market intelligence.
Smollan combines strategic account management with active sales and digital account management. Brands can use one connected partner for key accounts, representative sales, van sales, telesales and ecommerce execution, supported by retail data and local market expertise.
Ready to Win at the Point of Purchase?
Let’s transform your retail execution into a powerful driver of growth.