We’re proud to share that SelPlus is now officially operating under the Smollan brand—marking an exciting new chapter for retail in Portugal.

As part of this global transformation, our team remains the same — locally rooted, globally connected. You’ll now benefit from Smollan’s scale, innovation, and technology, supporting some of the world’s most iconic brands across 70+ countries.

Looking for solutions in Portugal to help you win at the point of purchase? We'd love to hear from you!