Retail worker arranging dairy products on a supermarket shelf

What we do

Sales & Merchandising

The Art & Science of Winning at the Point of Purchase.

At Smollan, we make sure your products are available, visible and performing at the exact moment shoppers make decisions. Powered by 90,000+ people, deep market expertise and intelligent retail technology, our Sales & Merchandising solutions optimise every inch of retail space, turning the shelf into a strategic growth engine that converts execution into measurable impact.

Speak to a Smollan team in your region

Sales & Merchandising matters more than ever

The shelf is where brands win or lose. We don’t just put products on display, we create a system of intelligence and influence that protects your brand investment and powers profitable growth across channels.

Smollan’s Sales & Merchandising solutions are an integrated ecosystem of services that drives performance across the physical and digital retail landscape

With 4M+ data points captured daily across all major channels and categories, our insights span the full retail ecosystem, from modern trade and digital commerce to the most fragmented traditional trade networks.

A Growth Engine for Your Brand

At Smollan we influence the full lifecycle of brand performance.

  • Measuring performance in-store with objective, real-world data
  • Driving brand assurance and protecting your marketing investment
  • Generating strategic insights to inform category, trade and supply decisions
  • Optimising resources through dynamic, data-led modelling
  • Bringing the brand vision to life at the point of purchase

Our solutions

See how Sales and Merchandising elevate performance in-store

Retail sales associate assisting a customer in store
Sales

Curating the perfect buying moment

Learn more about Sales
Retail merchandiser stocking products on a supermarket shelf
Merchandising

Perfect execution at the moment of choice

Learn more about Merchandising

This is how we help the world’s leading brands win consistently, globally and at scale

Global Capability. Local Precision. 
Trusted Execution

Established global footprint across emerging and developed markets

Deep expertise in retail operations and shopper behaviour across categories and channels

Fully integrated data, technology and reporting ecosystem

Teams trained to influence, not just execute - resulting in higher availability & reduced out-of-stocks

Proven ability to grow share, availability and conversion

Together, strengthening our ability to help brands win at the point of purchase

Powerforce logo

As a Smollan company, Powerforce delivers Sales and Merchandising services independently from local Smollan operating companies, while remaining aligned with Smollan’s global standards and best practices. This structure enables us to offer clients greater choice and flexibility in how they go to market, helping brands navigate different categories, channels, and competitive environments with the right teams and solutions.

Learn more about Together, strengthening our ability to help brands win at the point of purchase