WHAT WE DO
MEASURE, MANAGE, OPTIMISE
TECHNOLOGY
We understand that the importance of data doesn’t revolve around how much you have, but what you do with it. Our digital ecosystem provides a global 360-degree view of the path-to-purchase and enables real-time insight and intervention in retail environments.
From workforce activity management to compliance auditing, category management, IoT enabled assets and business intelligence, our technology solutions are designed to enable and report on key activities and touchpoints in the multi-directional shopper journey.
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SMART FIELD FORCE EXECUTION SYSTEM
Our leading field force automation system effectively digitises field team operations by connecting and exchanging data and facilitating the execution process in the field. Our application provides a multi-feature, cloud based, global platform to ensure that our clients’ key performance indicators and sales are brilliantly executed and their brands successfully represented in the in-store environment.
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WORKFORCE OPTIMISATION
Our digital workforce availability platform, enabled by our field force execution system, tracks the movement of field teams. Allowing management teams to ensure that their people are in the right place, at the right time, performing the correct tasks.
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INTERNET OF THINGS [IOT]
Smollan Technology provides leading IoT solutions, connecting physical objects (“things”), that collect data in the retail environment. This includes uniquely created sensors and software that monitor and track valuable data, delivering information to inform operational actions that increase efficiencies and performance.
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WORKFORCE AND ACTIVITIES MANAGEMENT
Workforce management dynamically clusters your field force and locations to drive efficient execution to maximise sales in store. When combined with the activities management offering, we have the expertise to define, plan, action and review sales and brand spend, directing field force teams to drive strategy to shelf across retail environments.
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MASTER DATA MANAGEMENT
Our master data management team ensure consistency and control over dynamic data streams through implementing channels for collecting, aggregating and quality assuring your master data needs.
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OPERATIONAL ANALYSIS
A key enabler to driving effective retail strategies is visibility of operational KPI’s across outlets. Our Operational analysis tool provides dashboards across a range of applications and technologies, displaying key metrics that are critical in informing decision making and driving improved execution standards in store.
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CATEGORY MANAGEMENT
We offer an end-to-end category management solution from category strategy creation to planning, forming the basis for retail execution that drives competitive category and brand growth. Identifying category growth drivers is a key enabler to influencing shopper purchase behaviour and conversion.
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Electronics and new product designs to incorporate IoT technology by 2020
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Higher conversion rate of consumers who use a device in their shopping journey
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Higher productivity levels of mobile enabled field forces
PARTNERS
STRATEGIC PARTNERSHIPS WITH
GREAT LIKEMINDED BUSINESSES
Planorama offer in store digital measurement solutions for the consumer goods industry. Their image recognition technology enables brands and retailers to track planogram compliance and conduct virtual store checks.
Smollan partners with JDA to offer our clients strategic category management services. The JDA Category Management solution empowers category management professionals to move from manually intensive tasks to offering proactive, analytics-driven insights that collaboratively grow category sales and margins for both suppliers and retailers.
IoT.nxt technology allows businesses to create a digital overview of their entire organisation, including both old and new technology, equipment and processes, and draw insight from the data their connected ‘things’ generate.
Play
Smollan Technology structuring for the future
FEATURED CASE STUDY
A fully integrated technology solution
A fully integrated, customised sales force automation solution to deliver improved efficiencies and seamless communication between the client, sales reps and the field force.
LEARN MOREMEET OUR EXPERTS
Meet our subject matter and regional experts from across the world.
This team takes a collaborative approach to delivering solutions for our clients, informed by their diversity of skill and experience and a deep understanding of the retail industry and client needs.
West McMullin
GROUP CHIEF TECHNOLOGY OFFICER
West McMullin
GROUP CHIEF TECHNOLOGY OFFICER
With over 30 years of experience in providing technology solutions in businesses, West heads up the management and development of the Smollan Technology business internationally, as well as the provision of a global information technology and application infrastructure.
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Vijay Varshney
HEAD OF TECHNOLOGY, MESA
Vijay Varshney
HEAD OF TECHNOLOGY, MESA
