Following Smollan’s first European brand transition in Southern Europe, we are pleased to extend this journey into Eastern Europe, as PMI Combera in Poland and 4P&P in the Czech Republic and Slovakia transition to operate under the Smollan brand.

This step represents an important moment in Smollan’s European growth, strengthening our presence in the CEE region and creating greater connection across our markets. Both 4P&P and PMI Combera are well established in their respective countries, recognised for high-quality retail execution, strong client partnerships and a deep understanding of local market dynamics. Their expertise now becomes part of a broader, fully connected European network.

As the retail landscape continues to evolve, clients are increasingly seeking partners who can support them with consistency, speed and scale across markets. By bringing our Czech Republic, Slovakia and Poland businesses under one unified brand, we create greater clarity in the market and unlock more efficient sharing of insight, innovation and capability across the region.

“I am proud and truly excited about this significant moment” said Petr Havlicek, Head of Region CEE. “Being part of one Smollan brand allows us to better support our clients locally while connecting them to the scale, experience and capability of a wider European and global network”.

While the brand evolves, the businesses themselves remain firmly grounded. The same teams, leadership and market expertise continue in place, now supported by greater access to shared best practices and cross-market collaboration.

For our people, this transition opens new opportunities for learning, mobility and growth across the region. Operating as one brand strengthens the connection between teams and reinforces our commitment to investing in capability and talent.

This milestone reflects Smollan’s ambition to build a strong, connected presence across Europe and to continue shaping the future of retail through one unified brand.