These awards recognise leading organisations and individuals that are shaping the future of retail, FMCG, and economic development across the ASEAN region. The recognition reinforces Smollan’s position as a trusted partner for brands looking to grow, innovate, and connect more effectively with shoppers in one of the world’s most dynamic markets.
Recognising Excellence in ASEAN Retail and Leadership
The Vietnam ASEAN Economic Cooperation Forum brings together business leaders, policymakers, and innovators from across Southeast Asia to celebrate excellence in brand building, leadership, and sustainable business growth.
Winning both ASEAN Strong Brand 2026 and ASEAN Typical Leaders 2026 highlights Smollan’s dual focus:
- Building strong, resilient brands in competitive FMCG environments
- Driving leadership that delivers measurable impact across retail ecosystems
Delivering Smarter Retail Solutions in Vietnam
At the core of Smollan Vietnam’s success is its ability to bring brands and shoppers closer together through integrated retail solutions.
By combining:
- A people-first culture
- Deep shopper insights
- And the smart use of technology and data
Smollan enables brands to improve visibility, execution, and engagement at the point of purchase. This approach supports clients in achieving stronger in-store performance, better customer experiences, and sustainable growth across channels.
As the Vietnam retail market continues to evolve, driven by urbanisation, digital adoption, and changing shopper behaviour, Smollan remains focused on helping brands stay relevant and competitive.
Supporting Growth Across FMCG and Retail Markets
Working with leading FMCG brands and retailers, Smollan delivers end-to-end solutions that include:
These capabilities allow clients to scale efficiently across both physical retail and digital retail, while maintaining consistency and quality across retail environments.
A People-First Approach to Business Impact
While commercial success is a key driver, Smollan is equally committed to creating positive social and economic impact.
This includes:
- Supporting inclusive employment opportunities
- Investing in skills development and local talent
- Contributing to the broader communities in which it operates
The ASEAN awards recognise not only business performance, but also the role organisations play in building a more inclusive and sustainable regional economy.
For Smollan, this recognition reinforces our commitment to keep pushing forward – driving innovation, enabling growth, and shaping the future of retail in Vietnam and across the globe.
