Externalia is now part of Smollan in Spain
Externalia was a leading commercial outsourcing, field marketing, and retail execution company operating across Spain.
The business specialised in sales force outsourcing, point of sale management, merchandising, pharmaceutical field services, and retail activation programmes for leading brands and retailers. Externalia is now part of Smollan, a global retail solutions company operating in over 60 countries. Its capabilities, teams, and client relationships have been fully integrated into Smollan Spain.
What Externalia was known for
Externalia built a strong reputation in the Spanish market for:
- Commercial outsourcing and outsourced sales teams
- Retail execution and merchandising services
- Point of sale management and retail audits
- Field marketing and brand activation programmes
- Pharmaceutical sales and pharmacy support services
- Sales force management and channel development
- Working with leading FMCG, retail, and healthcare brands
These capabilities now form part of Smollan’s broader retail execution, sales, merchandising, experiential, and data-led solutions offering.
About the Transition
Smollan integrated Externalia as part of its strategy to strengthen retail execution, commercial outsourcing, field marketing, and pharmaceutical field capabilities across Spain and Europe.
Company integrated
Current entity
Markets
Integration date
Externalia’s operations, teams, and services are now supported by Smollan’s global infrastructure, technology, data capabilities, and international expertise.
Clients continue to receive the same core services previously delivered by Externalia, now enhanced by
Access to Smollan’s global network
Data-driven retail and reporting capabilities
Expanded solutions offering across markets
Integrated technology and execution systems
Enhanced retail and pharmaceutical expertise
Scalable delivery across multiple channels
Smollan delivers the following solutions across Spain
Sales & Merchandising Solutions
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Explore Sales & Merchandising
The integration ensures continuity of Externalia's services within Smollan's broader offering
Smollan Sales & Merchandising Solutions
- Dedicated sales teams
- Sales force outsourcing
- Commercial execution
- Territory management
- Channel development
- Sales performance improvement
Smollan Sales & Merchandising Solutions
- Point of sale optimisation
- Product availability and visibility
- Merchandising compliance
- Retail operations
- In-store execution
- Store implementation
Smollan Sales & Merchandising Solutions
- Pharmacy channel support
- Healthcare customer engagement
- Medical visit programmes
- Pharmacy activation
- Recommendation and education programmes
Smollan Experiential Solutions
- Increasing brand awareness
- Driving product trial and engagement
- Showcasing key product features and benefits
- Building brand visibility and customer relationships
- Supporting purchase decisions
Smollan Experiential Solutions
- Custodians of brand values
- Consumer engagement
- Retailer education
- Product advocacy
- Shopper influence programmes
Smollan Experiential Solutions
- Creative brand experiences
- Multi-sensory consumer engagement
- Product launches
- Shopper interaction programmes
- Driving repeat purchase and brand loyalty
Smollan Data & Technology Solutions
- Retail optimisation
- Performance reporting
- Data management
- Execution measurement
- Actionable business insights
Smollan in Spain
Smollan operates in Spain as part of its European retail solutions network.
Spain plays an important role in supporting multinational and local brands with commercial outsourcing, retail execution, merchandising, field marketing, pharmaceutical field solutions, and shopper engagement programmes.
The market benefits from Smollan’s combination of local expertise, scalable delivery, advanced technology, and global best practices.
ABOUT SMOLLAN
Smollan is a global retail solutions company providing sales outsourcing, retail execution, merchandising, field marketing, experiential marketing, and data-driven retail services.
Operating in over 60 countries, Smollan supports leading brands and retailers through technology-enabled solutions that improve in-store presence, shopper engagement, operational efficiency, and sales performance.
Find out more90,000+ passionate Smollan people representing your business at the point of purchase.
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
Frequently Asked Questions
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