Germany

Germany

Leading German full-service POS marketing solutions driving sales through strategic retail execution

Munich

Chiemgaustraße 148,
81549,
München

Leipzig

Kohlgartenstraße 13,
4315,
Leipzig

Overview

Driving Retail Excellence Across the Full Sales Value Chain

Germany is a key market for retail and sales activation, with a strong focus on performance at the point of sale. With decades of experience in the industry, operations span the full marketing and sales value chain – from insight and strategy to creative activation and in-store execution. A large, skilled field force of merchandisers, promoters, and sales teams ensures consistent, high-quality delivery nationwide.

By combining data-driven insights with hands-on execution, the market supports both tactical campaigns and long-term brand growth. As part of a wider international network, Germany plays a central role in driving measurable impact and sustainable success.

Sustainability Recognised Through Independent EcoVadis Ratings

Sustainability in Germany is continuously measured and strengthened through independent EcoVadis assessments. Evaluated across environmental, social, and ethical criteria, these ratings reflect a strong commitment to responsible business practices. Achieving Bronze in 2022, Silver in 2023, and Bronze again from 2024–2026, the journey highlights steady progress – while reinforcing a clear ambition to keep improving and creating lasting impact.

Germany sustainability

Careers

Whoever you are, you’re welcome at Smollan

We are a company for people, by people. We’re committed to building a business that represents diverse groups, where everyone is treated equally, and people feel they belong, and are valued and respected.

Looking to join Team Smollan and grow your career? We constantly have exciting opportunities that could transform your life.

Germany careers

Contact

Kai Lapinski

Director Business Development