Smollan delivers people-powered retail solutions across the United Kingdom and Ireland, helping brands win at the point of purchase. With deep expertise in field sales, merchandising, retail sampling, branded events, audits, and on-demand support, our teams combine local market knowledge with data-led insight to drive measurable results. We work in partnership with leading retailers and brand owners, offering flexible, scalable solutions that respond to changing shopper behaviour. Backed by Smollan’s global capabilities, our Irish business remains focused on local execution, strong relationships, and commercial impact.
Ireland
Ireland retail execution experts delivering people-powered brand growth
Overview
People-powered retail performance across the UK and Ireland
Global strength, delivered through local expertise
Smollan in Ireland (formerly REL Field Marketing) transitioned the Smollan brand in 2025. The transition built on an established market presence, with the same team, expertise, and service quality continuing to support clients.
Now part of a global network, Smollan in Ireland combines deep local knowledge with global scale, insight, and innovation. Clients benefit from a more connected, consistent approach, with access to shared best practices, advanced technology, and cross-market intelligence, delivering impactful retail solutions where local expertise meets global capability.
Careers
Award-Winning workplace culture
Our UK business is proudly Great Place to Work certified, a year-on-year winner at the FMBE Awards, and recognised with EcoVadis Silver for sustainability. In 2025, we were also named Happiest Workplace, reflecting our strong culture, engaged teams, and commitment to responsible, people-first growth.
Contact
We are a business powered by people
More than 90,000 SMOLLAN people around the world are what makes the difference to our clients.