Smollan UK

United Kingdom

UK retail execution experts delivering people-powered brand growth

Head Office

14-16 Farringdon Lane
London
EC1R 3AU

Get directions
Smollan UK and Ireland

Overview

People-powered retail performance across the UK

Smollan delivers people-powered retail solutions across the United Kingdom and Ireland, helping brands win at the point of purchase.

With deep expertise in field sales, merchandising, retail sampling, branded events, audits, and on-demand support, our teams combine local market knowledge with data-led insight to drive measurable results.

We work in partnership with leading retailers and brand owners, offering flexible, scalable solutions that respond to changing shopper behaviour. Backed by Smollan’s global capabilities, our UK business remains focused on local execution, strong relationships, and commercial impact.

Global strength, delivered through local expertise

Smollan in United Kingdom (formerly REL Field Marketing) transitioned the Smollan brand in 2025. The transition built on an established market presence, with the same team, expertise, and service quality continuing to support clients.

Now part of a global network, Smollan in the United Kingdom combines deep local knowledge with global scale, insight, and innovation. Clients benefit from a more connected, consistent approach, with access to shared best practices, advanced technology, and cross-market intelligence, delivering impactful retail solutions where local expertise meets global capability.

Smollan United Kingdom | Retail Execution & Field Marketing

Careers

Award-Winning workplace culture

Our UK business is proudly Great Place to Work certified, a year-on-year winner at the FMBE Awards, and recognised with EcoVadis Silver for sustainability. In 2025, we were also named Happiest Workplace, reflecting our strong culture, engaged teams, and commitment to responsible, people-first growth.

Smollan UK and Ireland

Contact

Tim Westwood

Business Development Director

+44 7768 252613