Smollan helps businesses simplify and scale complex digital commerce environments. In Brazil, that meant partnering with one of the country’s leading providers of IT outsourcing services to unify and modernise its B2B digital ecosystem.
With operations across Brazil’s major cities, more than 250,000 devices installed nationwide, and a managed fleet exceeding 700,000 equipment units, the company operates at significant scale. And as the business continued to grow, so did the complexity behind its digital infrastructure.
When growth outpaces systems
Our client had established a strong market position, but its digital ecosystem was becoming increasingly difficult to manage.
Over time, multiple legacy systems and fragmented processes created operational bottlenecks. Key business functions – from product selection to contract management – were spread across disconnected platforms, limiting efficiency and creating friction in the customer experience.
Key challenges included:
- Fragmented systems across the B2B digital ecosystem
- High dependency on legacy software and maintenance
- Complex internal workflows impacting operational efficiency
- A disjointed B2B buyer journey across multiple platforms
- Limited scalability to support continued growth in Brazil
As demand increased, the need for a unified and scalable B2B ecommerce platform became clear.
Designing a unified platform for scale
Smollan’s Digital Commerce team in LATAM came in as a partner to consolidate the businesses operations into a single, robust platform, designed to support complex B2B requirements while improving usability for clients.
The transformation was built on Adobe Commerce Cloud, leveraging its native B2B capabilities to create a connected, scalable environment.
The programme focused on four key areas:
- Platform consolidation: Migration from multiple legacy systems into one unified digital ecosystem
- UX and UI redesign: Simplified navigation across product selection, budget requests, and contract management
- B2B functionality: Implementation of tailored catalogues and corporate approval workflows
- Operational efficiency: Centralised processes to streamline internal workflows and reduce system dependencies
By bringing these elements together, Smollan enabled the business to unify distinct operational functions within a single platform – improving both operational performance and customer experience.
A more efficient and scalable B2B ecosystem in Brazil
The transformation created a more stable, agile, and scalable B2B digital commerce platform in Brazil.
Key outcomes included:
- Reduced legacy software maintenance costs
- Streamlined internal workflows through centralised technology
- A more intuitive and efficient B2B buying journey for corporate clients
- Greater platform stability to support large-scale operations
- A scalable foundation to support continued fleet growth across Brazil
The business now operates with a unified digital ecosystem that supports both its internal teams and its corporate customers more effectively, aligning platform capability with the scale of its business.
Connecting systems, experience, and growth
This partnership reflects Smollan’s approach to B2B digital transformation and IT outsourcing platforms, connecting technology, data, and execution to simplify complex environments.
By consolidating systems and improving the user experience, Smollan has helped the organisation move from fragmentation to a more connected, scalable model – one designed to support long-term growth in Brazil and across LATAM.
Support scale in complex IT environments
In large-scale IT outsourcing environments, platform complexity can quickly become a barrier to growth.
This transformation shows how a unified B2B ecommerce ecosystem can improve efficiency, reduce operational overhead, and deliver a better experience for both businesses and their customers.
Explore Smollan’s Digital Commerce & Ecommerce Solutions
Learn more about Smollan’s digital commerce and ecommerce solutions and how we support scalable marketplace transformation.
Discover our retail and digital commerce solutions in Brazil and how we help businesses grow across LATAM.
