As one of the UK’s leading field marketing and retail execution agencies, Smollan works with some of the world’s biggest brands to deliver outsourced sales, retail marketing and shopper engagement solutions across the country. But behind every successful campaign and retail partnership is a team of people who make it happen, and this latest recognition celebrates exactly that.
The UK’s Best Workplaces™ awards are based on direct employee feedback, recognising organisations that consistently create high levels of trust, wellbeing and employee satisfaction. For Smollan, being recognised again in 2026 is not just an achievement for today, but part of a workplace culture that has been built over many years.
A Long History of Great Place to Work® Recognition
Smollan’s journey with Great Place to Work® began back in 2016, when the business – then operating as REL Field Marketing – was first named among the UK’s Best Workplaces in the large company category.
Since then, the company has continued to build on that success year after year, earning recognition for its employee experience, leadership culture and commitment to development across the UK field marketing and retail services industry.
In 2019, Smollan achieved Great Place to Work® accreditation for a fifth consecutive year and earned prestigious Laureate status, ranking seventh among the UK’s best large workplaces. The recognition reflected the company’s strong culture of trust, collaboration and employee engagement.
The momentum continued in 2020 when Smollan climbed to sixth place in the large company rankings while securing accreditation for a sixth consecutive year. At the heart of that success was the company’s continued focus on wellbeing, inclusion and creating opportunities for people to grow and develop within the business.
In 2021, Smollan once again achieved recognition as one of the UK’s Best Workplaces™, demonstrating resilience and a people-first approach during an especially challenging period for businesses and employees alike.
Recognised for Wellbeing, Inclusion and Development
Alongside its overall workplace rankings, Smollan has also received recognition in several specialist Great Place to Work® categories over the years.
The business has repeatedly been named one of the UK’s Best Workplaces for Women™, recognising its commitment to equality, diversity and creating an inclusive environment where people can thrive.
Smollan has also been recognised among the UK’s Best Workplaces for Wellbeing™, with employee feedback highlighting strong levels of support, work-life balance and job satisfaction across its UK operations.
These awards reflect the company’s belief that creating a great workplace goes beyond benefits and policies – it’s about building a culture where people feel valued, supported and empowered to succeed.
The business has also earned recognition as a European Great Place to Work®, placing Smollan among some of the continent’s leading employers for workplace culture and employee experience.
A People-First Culture Driving Retail Success
For Smollan, workplace culture and business performance go hand in hand. The company believes that engaged, motivated teams deliver better retail execution, stronger customer experiences and improved results for clients and retail partners.
Today, Smollan continues to be recognised across multiple Great Place to Work® categories, including:
- UK’s Best Workplaces™
- Best Workplaces for Development™
- Best Workplaces for Women™
- Best Workplaces for Wellbeing™
- Best Workplaces in Advertising, Media & Marketing™
These achievements reinforce Smollan’s reputation not only as a leading UK field marketing agency, but also as an employer that genuinely invests in its people.
Looking Ahead
While awards and recognition are always worth celebrating, Smollan sees them as part of a much bigger journey. As the company continues to grow across the UK retail marketing and outsourced sales sector, its focus remains the same: creating an environment where people feel inspired, supported and able to do their best work.
Being named one of the UK’s Best Workplaces™ 2026 is another proud moment for Smollan and a reflection of the culture, teamwork and people that continue to shape the business every day.
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