REL Field Marketing UK is now part of Smollan
REL Field Marketing (UK) was a leading field marketing and retail execution agency operating across the United Kingdom and Ireland.
The business specialised in in-store activation, merchandising, and shopper engagement for major brands and retailers. REL is now part of Smollan, a global retail solutions company operating in over 60 countries. Its capabilities, teams, and client relationships have been fully integrated into Smollan’s UK and Ireland operations.
What REL Field Marketing was known for
- Field marketing and retail execution programmes
- In-store merchandising and compliance
- Shopper and brand activation campaigns
- Sales enablement and retail support teams
- Working with leading FMCG and retail brands
These capabilities now form part of Smollan’s broader retail execution and data-led service offering.
Smollan integrated REL Field Marketing UK and Ireland as part of its strategy to strengthen retail execution and field marketing capabilities across the United Kingdom, Ireland, and Europe.
Company integrated
Current entity
Markets
Integration date
REL’s operations, teams, and services are now supported by Smollan’s global infrastructure, technology, and international expertise.
Clients continue to receive the same core services previously delivered by REL, now enhanced by
Access to Smollan’s global network
Data-driven retail and reporting capabilities
Expanded service offering across markets
Integrated technology and execution systems
Smollan delivers the following services across the UK and Ireland
The integration ensures continuity of REL’s services within Smollan’s broader offering:
Smollan Sales & Merchandising Services
- Channel & Category Strategy
- In-Store Optimisation
- Retail Operations
Smollan Experiential Services – Demonstration & Sampling
- Increasing awareness of sales
- Showcasing key product features and benefits
- Building brand visibility and relationships
- Differentiating products
Smollan Experiential Services – Brand Ambassadors
- Custodian of brand partner values
- Influencing purchasing decisions
- Consumer & retailer education
Smollan Experiential Services – Events
- Creative feelgood delivery
- Multi-sensory consumer interaction
- Delivering repeat purchases & brand loyalty
- Retail Operations
Smollan Data & Technology Services – Insight Platforms & Operations Enablement
- Retail optimisation
- Data Management
Smollan in the United Kingdom and Ireland
Smollan operates in the United Kingdom and Ireland as part of its European retail solutions network.
The region plays a key role in supporting multinational brands with consistent retail execution, local expertise, and scalable delivery across channels.
ABOUT SMOLLAN
Smollan is a global retail solutions company providing field marketing, retail execution, and brand activation services.
Operating in over 60 countries, Smollan supports leading brands and retailers through data-led, technology-enabled solutions that improve in-store presence, shopper engagement, and sales performance.
Find out more90,000+ passionate Smollan people representing your business at the point of purchase.
Our scale means more people to help you win. It’s engaged, capable talent, passionate about making an impact, that makes the Smollan difference.
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