Sweden

From screens to stores to the people behind your brand, every impression counts

Stockholm

Workshop
Sanktpaulsgatan 22A
118 48
Stockholm

Overview

People-Driven Retail & Brand Experience Since 1979

Workshop, a Smollan company, is a retail and brand experience agency driven by one simple idea: it’s all about the people. Since 1979, it has helped brands connect with shoppers through meaningful, engaging experiences across physical and digital spaces. By combining insight, creativity, and hands-on execution, WorkShop turns strategy into real-world impact.

Part of the Smollan network, the agency operates internationally while staying true to its Nordic roots. From retail design and activations to field marketing and training, WorkShop creates solutions that drive both brand love and sales, always grounded in curiosity, collaboration, and measurable results.

Björn Axén Takes Flight in Premium Global Travel Retail

WorkShop introduced Björn Axén to premium travel retail through a high-impact pop-up seen by 25 million annual travelers. Blending striking design, interactive experiences, and live brand ambassadors, the activation invited discovery, trial, and purchase in a global setting. Beyond strong sales, it elevated brand presence, positioning Björn Axén alongside leading international names and expanding awareness beyond the Nordics.

Sweden showcase

Careers

Whoever you are, you’re welcome at Smollan

We are a company for people, by people. We’re committed to building a business that represents diverse groups, where everyone is treated equally, and people feel they belong, and are valued and respected.

Looking to join Team Smollan and grow your career? We constantly have exciting opportunities that could transform your life.

Sweden careers

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