We help brands & retailers win at the point of purchase
We unlock growth and brand equity for our clients by delivering an ecosystem of retail solutions that ensure products are available, visible, and activated through intelligence, technology and extraordinary retail and customer experiences.
OUR SOLUTIONS
Sales & Merchandising
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Activation & Experience
We craft impactful activations and experiences that influence consumers' brand choices.
Data &
Technology
We power precision in retail through data, software, and AI.
Clients who trust Smollan
We pride ourselves in partnering with our clients to help them achieve reliable growth by winning at the point of purchase.
Frequently Asked Questions
Smollan helps brands and retailers win at the point of purchase across physical and digital retail. Its connected offering brings together Sales & Merchandising, Activation & Experience, and Data & Technology to improve product availability, visibility, shopper engagement and commercial performance.
Smollan provides three connected groups of retail solutions: Sales & Merchandising, Activation & Experience, and Data & Technology. Together, they cover field sales, merchandising, creative and experiential work, retail design, retail intelligence, operations enablement and enterprise technology.
Smollan works with brands and retailers across FMCG and the wider retail industry, including food and beverage, consumer goods, personal care, health and pharmaceuticals, technology, consumer electronics and sportswear. Clients include Nestlé, Unilever, Diageo, Kenvue, Haleon, Heineken, adidas and Samsung.
Smollan operates across 60+ global markets through a network of local teams and regional businesses. This structure combines global capability with knowledge of local shoppers, retailers, channels and trading conditions.
Smollan helps brands grow by improving the factors that influence purchase: availability, visibility, experience and execution. Its teams connect in-market activity with retail data and technology so brands can identify opportunities, act faster and measure performance more clearly.
Smollan supports physical retail through sales, merchandising, activation, design and in-store intelligence. It supports digital retail through ecommerce strategy, marketplace management, product content, digital shelf analytics and performance optimisation, creating a connected view of how brands perform across channels.
Smollan combines more than 90 years of retail experience, 90,000+ people and retail-specific technology within one connected operating model. This allows strategy, data and execution to work together, while local teams adapt the approach to each market and channel.
Brands partner with Smollan for its combination of retail expertise, local execution and global scale. Smollan can connect people, data and technology across markets while keeping programmes relevant to local retailers, shoppers and commercial priorities.
