BRIEF
An in store consultative selling programme to generate category growth, across brands and attributes, leading to enhancement of revenue and brand equity for both the client and the retailer.
APPROACH
- Average 80% conversion
- June 2014: 35 outlets | 42 shopper soulmates toAugust 2014: 285 outlets | 350 shopper soulmates in 61 towns
- June 2014: 35 contacts | sales of Rs 85,000 per day to August 2015: Average of 51 contacts | sales of Rs 2,60,000 per day per outlet